A background in marketing can offer you expertise in business, communications, research and analysis, sales and teamwork. Marketing courses will teach you consumer behavior, promotions, advertising strategies and how to attract and retain consumers.
College of DuPage offers a Marketing, Associate in Applied Science degree and several certificates in marketing, consumer marketing and digital and social media.
Apply the knowledge you receive in marketing, management and business to fulfill a variety of professional roles within any industry.
Determine Your Path
Marketing graduates often find employment in inside and outside sales, customer service, consumer marketing, business-to-business marketing, e-commerce and promotions.
Whether you are preparing for a career in business, management or marketing, planning to transfer to a four-year institution, planning to start your own business, or updating your skills, College of DuPage has the right program for you. We offer:
- Dedicated instructors with years of practical industry experience and teaching experience.
- Instruction in top-notch facilities.
- Flexible schedules with day and evening classes, online learning and accelerated hybrid classes.
- Practical, hands-on experience as well as classroom based studies.
- Affordable programs that get you on the fast track to success without breaking the bank.
- Programs designed to prepare students with the skills that are in demand by today’s employers.
- Articulated transfer programs with several prestigious universities that facilitate a convenient, affordable and streamlined approach to earning a baccalaureate degree.
Marketing
The Marketing, Associate in Applied Science degree program provides a solid foundation in core business and marketing topics as well as flexibility through program electives.
Graduates gain knowledge in a variety of employment opportunities including inside and outside sales, customer service, consumer marketing, business-to-business marketing, e-commerce and promotions.
Curriculum covers fundamental business related topics, including social media and internet marketing, principles of retailing, sales, marketing and management, advertising, business ethics and business law, as well as accounting, computer information systems, microeconomics and macroeconomics, and psychology.
Consumer Marketing
The Consumer Marketing certificate program provides students with core competencies in marketing finished products and services to consumers. The curriculum covers introductory business concepts as well as the principles of marketing and consumer behavior.
Digital and Social Media Marketing
The Digital and Social Media Marketing certificate program provides students the foundational understanding of developing a digital marketing strategy.
Students will be able to optimize a company's digital marketing efforts through search engine optimization, digital content creation, analysis of digital metrics, develop email campaigns,and learn best website practices. Students will have the opportunity to earn related industry certifications.
Marketing
The Marketing certificate program provides a foundation in general marketing practices and principles. The curriculum covers traditional marketing, internet and social media marketing as well as business, computer information systems, financial accounting and principles of management.
COD Stories
"I had heard wonderful things about the school and I loved the flexibility of classes. I would highly recommend the Business/Management/Marketing program for its practicality and applicability to the real world” - Jackie Camacho Ruiz
Jackie's COD StoryCOD Stories
"High school can be hectic and confusing, but the curriculum COD provides helps students gain an idea of what they might like to study in the future or do for work, all at an affordable price.” - Ryan Lawless
Ryan's COD StoryCOD Stories
"COD was so awesome; I loved it. The instructors were very friendly and really wanted you to succeed. At COD, the instruction was more hands on; you really had to apply what you learned.” - Ahsan Javaid
Ahsan's COD StoryCOD Stories
"College of DuPage is an amazing community college. The classes are as rigorous and detailed as those at a four-year school, and it’s an extremely wise financial choice. COD provided me with so many amazing opportunities that I would recommend it to anyone in a heartbeat.” - Grace Biernacki
Grace's COD StoryCOD Stories
"I learned from a lot of great professors at COD who really challenged me and made me a better student. Had I not completed the educational journey I have had through COD and RU, I don’t think I could have landed such a fantastic opportunity!” - Marcela Calderon
Marcela's COD StoryGet Started Today
The first step to getting started in Marketing is to apply for admission.
Academic and Career Pathways give you a roadmap to achieving your career goals. Follow a pathway based on your degree that outlines which classes you need to take and when so you graduate on time or move on to the next phase in your career.
Marketing program graduates will:
- Explain marketing concepts associated with product, price, distribution and promotion strategies.
- Assemble appropriate information resources to support analysis of the macro and microenvironments.
- Formulate communication that informs, persuades and develops relationships with diverse groups of customers.
- Demonstrate an understanding of ethical and socially responsible marketing issues and practices.
- Describe the role of marketing in an organization.
- Assess and respond to customer needs and expectations.
- Propose effective marketing strategies.
College of DuPage has several business, management and marketing transfer agreements in place with four-year colleges and universities to save you time, money and make the transfer process easier.
Many of these agreements with other colleges and universities have specific course requirements and a pre-determined course plan that needs to be followed to be eligible to transfer. Contact a program faculty member or academic advisor to learn more as course requirements vary by institution.
Career Information
Explore careers based on your interest, location and salary range or view top occupations by income.
Frequently Asked Questions
The following are answers to common frequently asked questions regarding the Business, Management and Marketing programs.
An Associate in Arts degree is usually geared to transfer to a baccalaureate-granting college or university in a residential, full-time program. The Associate in Applied Science degree is accepted by many local colleges and universities, especially adult, part-time programs.
The Associate in Arts includes more liberal arts courses, while the Associate in Applied Science focuses more on your specialty area.
Prerequisites are courses (or demonstrated equivalent experience) that you must take prior to enrolling in another higher-level course.
You need to take prerequisite courses because they give you the background necessary for higher-level courses. The higher-level course instructor assumes that you have mastered the content of the prerequisite course. Mastery of the prerequisite course content improves your chances of successful performance.
The following courses are usually offered in fall, spring, and summer terms in at least one delivery format, in-person, hybrid, online, or virtual:
- Business 1100 (Introduction to Business)
- Business 1111 (Customer Service)
- Business 1161 (Entrepreneurship)
- Business 2255 (International Business)
- Management 2210 (Principles of Management)
- Management 2215 (Leadership)
- Management 2220 (Organizational Behavior)
- Marketing 2225 (Consumer Behavior)
- Marketing 2235 ( Digital Marketing Analytics)
- Management 2240 (Human Resource Management)
- Marketing 1100 (Consumer Marketing)
- Marketing 2210 (Principles of Marketing)
- Marketing 2220 (Principles of Sales)
- Marketing 2240 (Advertising)
- Marketing 2270 (Digital Marketing)
