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Content and Communication

Content and Communication

Thursday, 05 March, 2020

Location: College of DuPage Business Development Center

Event Map:

Description:

You have probably read more than once that “content is king.” Unfortunately, not all content is equally effective. As a small business owner, it is critical to produce the right type of content for your audience, helping to ensure your company stands out in today’s crowded marketplace. However, creating content can be a daunting task for a small business owner with so many other responsibilities already. In this workshop, you will learn about the different types of content and how it can help to drive profitable customer action that can impact your business’ bottom line.

In this workshop:

  • Learn about the various types of content
  • Determine which types of content are most impactful for your targeted audience
  • Understand the importance of a content strategy to effectively drive your efforts
  • Discover key content creation tips that help ensure customer action
  • Determine relevant distribution channels and how automation can help
  • Learn how to track results and gauge the success of your content marketing

 

Presented by Lynn Ventimiglia-Lobit, founder of diamonddog Strategic Marketing Services. Prior to starting diamonddog Marketing in 2013, Lynn led global marketing for the Enterprise Communication Technology Business at NEC. Her first project was the global re-branding of the unified communications portfolio. Before transitioning to NEC, Lynn was an award-winning executive for over 16 years at Motorola. During this time, she led marketing communications, event management, and product marketing efforts globally for various business units.

She holds a BA from the University of Denver and an MBA with a specialization in Marketing from the University of Arizona.

Lynn served on the Eller Business College Advisory Board at the University of Arizona. Also, she is a contributing author to the CMO Council’s Peer Sphere Magazine and the FMA’s (Fabricators and Manufacturers Association, International) online publication, The Fabricator.

Register now: https://ilsbdc.ecenterdirect.com/events/32221

Cost:

Free

Contact:

Business Development Center