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Strategic Naming for Business

Strategic Naming for Business

Thursday, 20 June, 2019

Location: College of DuPage Business Development Center

Event Map:


Your business name is the cornerstone of your business. The right name is a launching pad to success. The wrong name is an obstacle to your own sales efforts. This active workshop moves you to the launch pad. Workshop content is applicable to B2B, consumer, established companies, startups, and naming products, services, sales initiatives, and organizations. Expect to generate plenty of strategic and creative name ideas while also learning how to choose the best name, so you can get down to doing business.

(NOTE: We will NOT discuss legal issues related to business names, such as trademark registration; see your SBDC advisor for guidance on the legal process).

You will learn:

  • The importance of identifying the right name
  • 3 basic types of business names
  • 10 golden rules of naming (do’s and don’ts)
  • A strategic approach to idea generation
  • How to develop, evaluate and refine your name idea


Primary Training Topic: Marketing/Sales/Branding

Register now: https://ilsbdc.ecenterdirect.com/events/31261 




Business Development Center

Phone: (630) 942-2600