Mass Communication Student Learning Outcomes

Students who complete courses in Mass Communication will:

  • Apply critical thinking skills to the understanding of mass media.
  • Display an understanding of the historical, ethical and current legal framework in which mass communication has evolved in a global society.
  • Demonstrate knowledge of written, visual, multimedia and social media literacies as practiced in the related mass communication industries in the 21st century.
  • Develop and use original content for different media formats, including written, visual, radio, internet, apps.
  • Demonstrate an understanding of mass media communication values including timeliness, impact, and storytelling ability as portrayed in written, visual and spoken formats.
  • Demonstrate usage of mass media writing and speaking skills necessary in a multimedia environment.
  • Understand how to produce a “multimedia package.”