Business Student Program Learning Outcomes

Management Program graduates will:

  • Explain concepts associated with the management functions and resources.
  • Assemble appropriate information resources to support analysis of the managerial environment.
  • Formulate communication for diverse stakeholder groups.
  • Demonstrate an understanding of ethical and socially responsible managerial issues and practices.
  • Summarize the role of management and leadership in an organization.
  • Utilize a decision model to plan and control managerial outcomes.
  • Develop an understanding of emotional intelligence and its application to management.
  • Integrate a team of diverse individuals working toward a common goal.

 
Marketing Program graduates will:

  • Explain marketing concepts associated with product, price, distribution and promotion strategies.
  • Assemble appropriate information resources to support analysis of the macro and microenvironments.
  • Formulate communication that informs, persuades and develops relationships with diverse groups of customers.
  • Demonstrate an understanding of ethical and socially responsible marketing issues and practices.
  • Describe the role of marketing in an organization.
  • Assess and respond to customer needs and expectations.
  • Propose effective marketing strategies.