Key figures in craft beer from the Chicago area serve on the Business of Craft Beer Program advisory board to identify course content, develop curriculum and instruct courses.
Don DiBrita is the President of Craft to Craft Marketing, a marketing company in the Chicago area, which works with clients in North America, South America and Europe. His company specializes in working with small businesses that are struggling to engage their audience and helps them to build communities that convert into sales. Don is also the creator of Beer Dogging which is one of the largest beer clubs in the United States.
Eric Hobbs is a Certified Cicerone® with 12 years of beer industry sales/marketing experience, most recently with Goose Island and Anheuser-Busch/InBev (ABI). Hobbs left ABI in 2013 to open Penrose Brewing Company in Geneva, Illinois.
Erin Lowder is the general manager of operations at Solemn Oath Brewery in Naperville, Illinois. Erin went to college for fashion design with the intention of entering the fashion world, but ended up stumbling into the beer world instead. Beginning as a taproom employee, Erin worked her way up the ranks at Solemn Oath Brewery.
Dave Olsen has been in the beverage industry for over 35 years. He's had success as a route salesman, a manager of sales reps, a training manager, a sales manager with multiple state and multiple distributor responsibilities, a national account manager calling on chains of all sizes in multiple states, a consultant to large distributor networks in major markets, a brand development consultant working with brewers of all sizes and the owner of a marketing and training corporation.
Vikki Reid is the head of marketing and events for BuckleDown Brewing. She is a taproom beertender and certified beer server for the brewery located in Lyons, Illinois, and is a familiar face in the Chicago craft beer scene. She has taught English at Lyons Township High School for the past 16 years and holds an MA in curriculum and instruction in secondary education.
Lucy Saunders is the author of five cookbooks about beer and food, most recently Dinner in the Beer Garden, focusing on pairing craft beer with fresh plant-based recipes. As an independent writer and educator, she has more than 20 years' experience specializing in food & beer pairings, cooking with beer, and water conservation in the beer industry. Between 2006 and 2016, she was an instructor at the Siebel Institute on beer cuisine, and volunteer organizer of a conference on water and energy conservation for craft breweries. She is currently working on her master's degree in digital communications at Marquette University and lives in Wisconsin.
To learn more, or if you are interested in teaching or hosting a course at your facility, contact Jenifer Walsh, program manager, at (630) 942-3045 or firstname.lastname@example.org.