Section 1: Syllabus

Catalog Description Including Prerequisites

JOURNALISM AND MASS COMMUNICATION 1100
Introduction to Mass Communication
3 credit hours
Overview of the mass media as a functionally integrated system with emphasis on the historical development, nature, functions and responsibilities in a global environment, in addition to the role of mass media in American society and the effect on consumer attitudes, expectations and behaviors. Prerequisites: None.

Course Goals & Expected Student Outcomes

This course focuses on the basic familiarity and understanding needed as a foundation in the historical, economic, cultural and social awareness of the mass media industries in the United States. This course provides an overview of the nature, functions, and responsibilities of the mass communication industries in a global environment with an emphasis on the media's role in American society. Students will discover the interactivity of each industry in the basic communication process and the names of important figures in the development of each industry.

Course Objectives

Upon successful completion of this course, the student should be able to do the following:

1. Demonstrate an understanding of the reciprocal influence of the media and contemporary society

2. Apply communication theories to analyze the influence of mass communication systems on American society

3. Analyze representative research in mass communication

4. Trace the historical development of various media forms

5. Distinguish media functions: information, persuasion, entertainment, and cultural transmission

6. Demonstrate comprehension of methods of media organization, finance, and regulation in a global environment

7. Describe usage and impact of the various media

8. Analyze legal and ethical media issues in a critical manner

Delivery System

The student works independently with instructors available to assist the student. Students can initiate contact with their instructor via email, or in person.

Course Materials

Introduction to Mass Communication, media literacy and culture, Fourth Edition, by Stanley J. Baran, McGraw-Hill Companies, 2006.

Student Course Materials, Course CDs, and College video collection.

Audio and Video Tapes

Several options are available for viewing videotapes.

· Checkout individual video lessons at the Off-Campus Centers for Independent Learning.

· Rent all lessons for the entire term from the Library in Glen Ellyn for a nominal fee.

· View videotapes at the Library or the Off-Campus Centers for Independent Learning.

For more information about the Library, visit www.cod.edu/library. Visit www.cod.edu/cil for hours and other information about the Centers for Independent Learning.

Orientation

No orientation is required for this course. You may arrange for an individualized orientation by contacting the instructor during scheduled hours; these hours are also noted on the Course Information Sheet. It is helpful if you read through your packet first and then call or email with specific questions.

Exams and Evaluations

ASSIGNMENTS

To assess your skills and knowledge, you will be required to submit unit assignments listed in the Course Handbook. All assignments must include the following:

Your name, the name of the assignment, the date of the assignment. Example: Your name, Journalism 1100, 1A Review Questions, Date.

Please do not send attachments. Copy and paste from your word processor.

Unit Number

Assignment

Point

Value

10A

11A

12A

13A

14A

15A

“Myth” video summary

Bookstore observation

Newspaper timeline

Favorite Newspaper Analysis

3 Magazine Analysis

Film site Analysis

Radio diary and Analysis

Recording CD Comparison

Family Nielsen Log Analysis

Cable TV Video Analysis

Critical Thinking Question #6

Critical Thinking Question #1

“Fine Art” Video Analysis

Documented Essay on Internet

Documented Essay on Video

Analysis of Ethics in Video

Documented Career Essay

EXAMS

Both the midterm and final exams contain 75 questions worth 2 points each. The midterm exam covers Units 1-7 and the final exam covers Units 8-14. You should plan to take the midterm exam after Unit 7 and the final exam after Unit 15. Both of these exams will offer multiple choice and true/false questions based on information contained in the course texts and videos.

Both the midterm and final exams must be completed by the end of the first day of the Finals Week/Culminating Activities during the Fall and Spring Semesters, and on specified days a week before the end of Summer Semesters.

Midterm and final exams for the appropriate semester must be completed by the following dates:

Fall Semester 2005 – Dec. 14, 2005

Spring Semester 2006 – May 13, 2006

Summer Semester 2006 – July 31, 2006

Fall Semester 2006 – Dec. 14, 2006
Spring Semester 2007 - May 12, 2007

Summer Semester 2007 – July 31, 2007

The self tests offer sample questions to focus your study. THE SELF TESTS ARE FOR YOUR PERSONAL STUDY.

Grading Policy

Your final grade will be based on the total number of points earned during the term as a percent of the total number of possible points.

Two exams @150 points each = 300 points

Assignments = 190 points

To obtain a perfect score on the activities, the work submitted must be perfect. Points will be deducted for the following:

· Missing identification information: Your Name, Course Name,

· Name of Assignment, Date

· Spelling, grammar, punctuation and factual errors

· Incorrect or missing assignments

· No prior approval for specified assignments

Your final class grade will be assigned as follows:

Grade

Score

490 - 441

440 - 392

391 - 343

342 - 296

295 - 0

100 - 90%

89.9 - 80%

79.9 - 70%

69.9 - 60%

59.9 - 0%

Testing Locations

Students registered in the CIL in Glen Ellyn must complete quizzes and exams in the Assessment and Testing Lab in IC 100.

Appointments are not required. No tests are administered on Sundays. Check the Testing Lab schedule for official hours

When you are ready to take a quiz or exam, sign in at the front desk in the Testing Lab. You will be expected to write in the date, course name and number, the instructor’s name, test number, and time the exam is taken. You must present a photo ID. as well. You may not use notes or books during the exam. No food, drink, pagers or cell phones are allowed in the testing room.

All tests must be completed in one sitting. All tests will be collected 10 minutes prior to closing. It is important for you to plan sufficient time to complete your test within the Center’s hours. No additional time will be given to complete a test. No tests are distributed 30 minutes prior to closing.

Scores of essay exams are available from the instructor. You may view test results immediately after the tests are scored in the Testing Lab. You may take the midterm and final exams only once during the course. You must show a picture ID.

Satisfactory/Fail (S/F) Grade Option

The instructor retains the prerogative to determine whether the Grade Option “Satisfactory/Fail” is applicable to the course. It is the responsibility of the instructor to set deadlines for a student’s grade option decision and communicate these deadlines to the student during the student’s first week of instruction. All students desiring the “Satisfactory/Fail” option must sign an agreement with the instructor confirming the use of the “Satisfactory/Fail” grading option. Grade option forms will be submitted to the Records office by the instructor with the final grade report forms. Grade options will not be changed after they have been sent to the Records office. The satisfactory or “S” grade will not be computed in the GPA; the fail or “F” grade will be computed. Students seeking an associate’s degree may apply only 20 term hours of satisfactory or “S” credit toward these degrees. The S/F grade option is available to students in this course. It may be issued under the following conditions:

1. A written statement must be completed and signed by the student and the instructor at least two weeks before the end of the term.

Incomplete Policy

No grade of “I” (Incomplete) will be given.

Withdrawal Policy

Course Withdrawals

Students are encouraged to consult directly with the instructor when considering a course withdrawal. The student may withdraw WITHOUT THE INSTRUCTOR’S PERMISSION from a course by contacting the Registration office up to the eighth calendar day after the midterm date in any term (or the equivalent in any term of non-standard length). Thereafter, a grade will be assigned which reflects the student’s actual performance in the class. Exceptions require an agreement with the instructor and the student. Written permission to withdraw signed by the instructor must be presented to the Registration office according to the schedule below.

Students may withdraw from Journalism 1100 for the appropriate semester by the following dates:

Fall Semester 2005 – Dec. 14, 2005

Spring Semester 2006 – May 13, 2006

Summer Semester 2006 – July 31, 2006

Fall Semester 2006 – Dec. 14, 2006
Spring Semester 2007 – May 12, 2007

Summer Semester 2007 – July 31, 2007

Medical Withdrawals

Initiate a medical withdrawal from credit classes for medical reasons by contacting the office of the Director of Admissions, Registration and Records, (630)942-4284. Verification from a physician or medical institution is required. A request for medical withdrawal does not guarantee the refund of tuition or the grade of “W”. You will be notified of the decision to grant a medical withdrawal within three weeks.

Administrative Withdrawals

Students not actively pursuing the completion of course objectives may be withdrawn from the class by the instructor, any time up to two weeks prior to the end of the term and given a grade of “W”. Instructors of courses numbered below 1000 may assign a final grade of “W” without an official withdrawal through the Registration office.

Plagiarism/Academic Dishonesty Policy

All work submitted for credit must be completed by the student who is registered for the course. No group work is permitted in this course. Students found guilty of plagiarism will fail the course and might be excluded from other telelearning and alternative delivery courses. Disciplinary action will be pursued in all instances in which it is determined that academic dishonesty has occurred. Academic dishonesty can include the dishonest use of course materials such as student papers and exams. See Course-Related Academic Integrity – Board Policy 5050 on page 50 of the College Catalog in print or online at http://www.cod.edu/catalog.

Library Information

The College of DuPage Library has a wealth of information in both print and online formats. The Library homepage is found at http://www.cod.edu/library. To access the online sources, click on Article Databases under the Quick Links heading. You may access these databases from within the Library or from off-campus with a College of DuPage library card. You will need to come to the Library or an Off-Campus Center for Independent Learning to get a card.

The Library is located in the Student Resource Center (SRC) building at the Glen Ellyn campus.

Additional information regarding the current Library hours and services can be obtained by visiting their web site at www.cod.edu/library.

Computer Use

The Library computers may be used for more than accessing the Library Catalog and online sources. You can also use Microsoft Word, Excel, PowerPoint, and Access.

Center for Independent Learning (CIL) computer labs are intended for all CIL students; therefore, use must be restricted to tasks that take less than 30 minutes. You may use tutorials and review course materials with your instructor. Access is granted on a first-come, first served basis.

Academic Computing Center (ACC) is located in the Student Resource Center (SRC) room 3600. The Academic Computing Center is open for use by individuals registered at College of DuPage, as well as community residents.

Off-Campus Centers for Independent Learning welcome CIL students to use the computers. Access is granted on a first-come, first served basis. To use computers at an Off-Campus center, the person must be currently enrolled at the College of DuPage and have a photo ID.

At all College of DuPage computer labs, you are expected to work independently and bring your own disks for your work. Please check for and remove viruses before each use. Disks are NOT available in the computer labs. Students must bring their own disks. No peripheral equipment (e.g. calculators, laptop computers, or mice) may be attached to any computer in the CIL. Students may NOT install software or programs on any computer in the computer labs.

Section 2: Course Map

*Number*	*Required Text*	*Video Tapes*	*Assignment / Home Activity*	*Exam Number*
	Ch. 1-2 Baran Text	“The Myth of the Liberal Media”	· Write “Myth” Summary – 1A – 10pts. · View NBC Video Clips #1 & #2 – Baran CD · Self Test
	Ch. 3 Baran Text	“The Book Industry”	· Write Bookstore Observation – 2A - 10pts. · View NBC Video Clip #3 – Baran CD · Self Test
	Ch. 4 Baran Text	“The Newspaper Industry”	· Write Newspaper timeline – 3A – 10pts. · Write Favorite Newspaper Analysis – 3B – 10pts. · View NBC Video Clip #4 & #5 – Baran CD · Self Test
	Ch. 5 Baran Text	“The Magazine Industry”	· Write 3 Magazine Analysis – 4A – 10pts. · View Media Tour of Vibe Magazine – Baran CD #2 · Self Test
	Ch. 6 Baran Text	“Film Industry”	· Visit smokefreemovies.ucsf.edu · Visit www.erma.org · Write Analysis of the above film web sites – 5A - 10pts. · View NBC Video Clip #6 – Baran · Self Test
	Ch. 7 Baran Text	“The Radio Industry” “The Recording Industry”	· Write Radio Diary &Analysis – 6A – 10pts. · Write Recording Comparison – 6B – 10pts · Visit NBC Video Clip #7 – Baran CD · Self Test
	Ch. 8 Baran Text	“Broadcast Television”	· Write Family Nielsen Log Analysis -7A – 10pts. · Visit NBC Video Clip #8– Baran CD · View Media Tour of TV station – Baran CD #2 · Self Test	MIDTERM EXAM
	Ch. 8 Baran Text	“Cable TV and Beyond”	· Write “Cable TV” Video Analysis – 8A – 10pts. · Visit www.fcc.gov · Self Test
	Ch. 9 Baran Text	“Game Over”	· Write “Game Over” Video Analysis – 9A – 10pts · Self Test
	Ch. 11 Baran Text	“Public Relations	· View NBC Video Clip # 12 and #13 – Baran CD · Write Question #1 for Critical Thinking and Discussion, page 373 (Baran) – 10A – 10pts · Self Test
	Ch. 12 Baran Text	“The Fine Art of Separating People from Their Money”	· Write Analysis of “Fine Art” Video – 11A – 10pts. · View NBC Video Clip #20 · Self Test
	Ch. 10 Baran Text	“Into the Future”	· Write Documented Essay on your feelings about privacy and the Internet in light of Sept. 11, 2001, event – 12A · View NBC Video Clip #21 · Self Test
	Ch. 15 Baran Text	“The Black Press – Soldiers Without Swords”	· Write Documented Video Essay on “Black Press” – 13A – 10pts. · View NBC Video Clip #18 and #19 – Baran CD
	Ch. 14 Baran Text	“Under Fire”	·Write Analysis of Movie Ethics – 14A – 40pts. · View NBC Video Clip # 14 – Baran CD · Self Test
	Ch. 13 Baran Text	For Which It Stands”	·Write Documented Essay – 15A – 30pts. · View NBC Video Clip # 14, #16 and #19 – Baran CD · Self Test	FINAL EXAM

Unit 1: Introduction to Mass Communication and Culture

Overview of the Unit

This unit introduces you to the interaction of culture and communication through the network of societal systems, as well as the function of classic communication models.

Objectives

At the completion of this unit, the student will be able to:

· Define the mass communication process

· Distinguish between various components of a communications network

· Explain the concept of media conglomeration

· Describe the change in media influence through globalization

Learning Activities

1. Read Chapters 1 in the Baran text.

2. View the NBC Video Clips #7, #8, #14 and #19 on Baran CD 1.

3. View “Myth of the Liberal Media” video available at COD library circulation desk.

4. Take Chapters 1 quiz on Baran CD to test your knowledge.

Key Terms

Chapter 1:

Interpersonal communication -5

Feedback - 5

Encoding - 5

Decoding - 5

Noise - 6

Medium - 6

Bounded cultures - 13

Gutenberg - 32

Convergence - 20

Hypercommercialism - 25

Audience fragmentation - 24

Multiple points of access - 37

Media literacy - 35

Third person effect - 38

Assignment 1A

After you view the “Myth of the Liberal Media” video, write a brief 250-300 word summary and analysis, explaining what you saw and how this relates to your personal feelings about media bias to the left or the right politically. Be sure to cite a specific scene or quote to supplement your own opinion, in addition to a specific publication or news source.

Guidelines for Submitting Assignments

Submit your summary/analysis via a plain text e-mail message by using your official Campus Cruiser college e-mail address. For more information, go to “My COD” on the College of DuPage home page, www.cod.edu

You must use your official College of DuPage Campus Cruiser e-mail address to submit all assignments. This is the only e-mail address that will be kept in your student file for communication. All prior e-mail addresses on file will be removed and no others will be allowed.

No attachments will be accepted. You should use standard word processing software and save your original work on removable media such as a rewritable CD, diskette, jump drive or zip drive to be able to retrieve it if you need it, or you should save your original work in your e-mail folder or on your hard drive.

1. Copy your work electronically according to your software and computer instructions.

2. Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.

3. Make sure you copy all of the text that you write.

4. To pace yourself and get instructor feedback, this assignment should

be submitted before you start the next unit. Prompt submissions will

assure prompt instructor feedback. Assignments submitted at the end

of the course will not be returned in time for you to learn from your

mistakes.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 1 Self Test

1. Define mass communication. Answer on Baran page 6-7.

2. List some of the differences between interpersonal and mass communication. Answer on Baran page 8.

3. Define culture and its significance in producing, maintaining, repairing and transforming, as explained by media theorist James Carey. Answer on Baran page 9.

4. Compare and contrast the media as cultural storytellers and as a cultural forum. Answer on Baran page 19.

5. According to the U.S. Census chart information, U.S. media consumption in 2003 showed which medium at the top and which at the bottom for U.S. consumption. Answer on Baran page 22.

6. Media critic Ben Bagdikian is quoted as saying in 1997 that dominant media corporations included what names? Answer on Baran page 21.

7. Very small segments of the population are targeted by media. This phenomenon is known as what? Answer on Baran page 24.

8. Define third person effect. Answer on Baran page 38.

9. Explain the role of the industrial revolution in mass media. Answer on Baran page 34.

10. According to “The Myth of the Liberal Media,” upset advertisers influenced the newspaper’s news and editorial side in the case of the San Jose Mercury-News by boycotting the newspaper. The paper printed a formal apology and an article in defense of car dealers. True or False. See “Myth” video.

11. According to the video “The Myth of the Liberal Media,” how did upset advertisers influence the newspaper’s news and editorial side in the case of the San Jose Mercury-News? See “Myth” video.

12. According to the video, “The Myth of the Liberal Media,” Chrysler Corporation spends how much annually in advertising? See “Myth” video.

Unit 2: Introduction to Book Publishing

Overview of the Unit

This unit introduces you to the historical underpinnings and legal constraints of book publishing in the United States, as well as the business of mass market selling by independents, corporations and textbook purveyors.

Objectives

At the completion of this unit, you will be able to:

· Define the different categories of mass market books

· Explain how book publishers set costs

· Explain laws governing book publishing

· Describe the economics of book selling

· Name several large bookstore chains

· Analyze the organizational nature of the contemporary book industry

Learning Activities

1. Read Chapter 2 in the Baran text.

2. View “The Book Publishing Industry” video at COD Library.

3. View the NBC Video Clip #8 and #9 on Baran CD.

4. Take the self-test at the end of Unit 2 to test your knowledge.

5. Access the following websites to get a feel for electronic marketing and publishing efforts:

· http://www.borders.com

· http://www.barnesandnoble.com

· http://www.amazon.com

· http://www.aclu.org

· http://www.ala.org/bbooks

Key Terms

Chapter 2:

Chained Bibles - 54

Instant books - 67

Dime novels - 52

E-book - 64

Cottage industry - 66

Trade books - 61

Print on Demand (POD) - 63

Acquisitions editor - 61

D-book - 63

Pulp novels - 52

Subsidiary rights - 67

Assignment 2A

Go to a local bookstore to see how bestsellers’ books are displayed. While many of you live in college communities or near large cities and suburbs, some of you may live in more rural areas. If that is the case, go to your nearest store that carries large displays of books. If this is not convenient, visit a nearby library to do this assignment. YOU ARE EXPECTED TO DO THIS ASSIGNMENT OUTSIDE YOUR HOME, NOT ON THE INTERNET. Note if any book signings by authors are scheduled. How many bestsellers are displayed? Is there a bestseller booklist displayed? Is it from the New York Times, a local paper, Oprah’s Book Club or another? How much space is given to browsing while seated? Stay there for an hour and observe what kinds of books customers are browsing and/or purchasing. What kinds of people (ages, gender, ethnicity, etc.) do you see in the bookstore? These questions should whet your appetite for other questions or observations.

After your observation, analyze what you saw from your visit, and combine with thoughts of what you read in the Baran text, Baran CD and saw in the book publishing video in a 500-word analysis paper. List a Top Ten booklist from a recognized bestsellers’ list, which should be available in a Sunday Arts/Entertainment section of a daily newspaper such as the Chicago Tribune or Chicago Sun-Times. If you have any doubts about how to do this assignment, e-mail me at stablein@cdnet.cod.edu (or Brian O’Keefe at okeefe@cdnet.cod.edu in Fall Semester 2005) in advance of writing and submitting it.

Guidelines for Submitting Assignments

1. Copy your work electronically according to your software and computer instructions.

2. Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.

3. Make sure you copy all of the text that you write.

4. To pace yourself and get instructor feedback, this assignment should

be submitted before you start the next unit. Prompt submissions will

assure prompt instructor feedback. Assignments submitted at the end

of the course will not be returned in time for you to learn from your

mistakes.

If you misplace and do not receive your official campus e-mail address, please contact the office of Admissions, Registration and Records at 630-942-2482.

Note: The instructor maintains office hours in her office, SRC 1560 (Courier student newspaper). There are no required meeting times during this course. Call 942-2650 or e-mail the instructor at stablein@cdnet.cod.edu if you wish to meet or ask any questions. DURING THE FALL SEMESTER 2005, CONTACT BRIAN O’KEEFE AT 630-942-3701 OR E-MAIL OKEEFE@CDNET.COD.EDU

Unit 2 Self Test

1. What type of books did the American colonists mostly carry to the New World? Answer on Baran page 49.

2. Who operated the first printing press that came to the Colonies in 1638? Answer on Baran page 50.

3. The linotype machine invented by a German immigrant enabled printers to set type mechanically rather manually. True or False. Answer on Baran page 52.

4. Designed to help England recoup money it lost waging the French and Indian War, the passage of what act in 1765 angered colonial printers, who saw it as a limit on their right of free expression? Answer on Baran page 51.

5. The Beadle brothers began selling popular action novels for 10 cents, turning the book into a mass medium in 1860. These books became known as what? Answer on Baran page 52.

6. In 1939, American publisher Robert deGraff brought over a successful English publishing marketing plan that produced inexpensive paperback reissues of books that had been successful in hardback. What was the name of the company? Answer on Baran page 53.

7. What book is credited with beginning the women’s health movement? Answer on Baran page 56.

8. Who is the author of Harry Potter series? Answer on Baran page 56.

9. What sere chained bibles? Answer on Baran page 54.

10. Harriet Beecher Stowe wrote “Fahrenheit 451” about the abolition of slavery. True or False. Answer on Baran page 54.

11. What is the main reason that books are banned? Answer on Baran page 60.

12. The book industry experienced an increase or decline in 2003 over the previous year? Answer on Baran page 61.

13. What banned book heavily influenced American colonists toward revolution? Answer on Baran page 51.

14. What are the three functions of books, according to the video? See “Book Publishing” video. According to the video, what is the percentage of profit considered a success figure in the book industry? See “Book Publishing” video.

15. According to the video, what kind of books are riskier to sell in comparison to textbooks, and why? See “Book Publishing” video.

Notes:

Unit 3: Introduction to the Newspaper Industry

Overview of the Unit

This unit introduces you to the newspaper industry from the historical, technological and cultural perspectives, with a look at how the industry maintains its independence under the First Amendment.

Objectives

At the completion of this unit, you will be able to:

· Explain the historical beginnings of the press in the United States

· List the important legal concepts from the Zenger trial.

· Define and describe the two colonial-era laws that helped shape the early free press

· Distinguish among trends in newspaper publishing

· Discuss the economic pressures of the newspaper industry, including declining readership, competition from other media and technological changes

Learning Activities

1. Read Chapter 3 in the Baran text.

2. View NBC Video Clips #2 and # 5.

3. View “The Newspaper Industry” video at COD Library.

4. Take the Chapter 4 quiz on the Baran CD to test your knowledge.

Key Terms

Chapter 3:

Acta Diurna - 84

Bill of Rights - 86

Alien and Sedition Acts - 86

Penny press - 87

Wire services - 89

Yellow journalism - 90

Newspaper chains - 91

Pass-along readership - 91

Zoned editions - 92

Joint operating agreements - 98

Civic journalism - 101

Desktop publishing - 105

Assignment 3A

1. Develop a timeline of events in the newspaper industry, using the timeline on page 101 as a base and building on it to explain the events. Go beyond 1982 to add events and milestones through 2005. You should have at least 40 different significant events with corresponding dates to receive a passing grade on this assignment. The timeline can take one of several formats, all of which must be word-processed. The timeline can be an ordered listing of dates and accompanying events or trends, or in an actual line format. Copy and paste your assignment from your saved word-processed document into a plain e-mail text and send to your instructor at stablein@cdnet.cod.edu

2. In the Fall Semester 2005, send assignments to Brian O’Keefe at okeefe@cdnet.cod.edu

Assignment 3B

For this assignment, you must read your “favorite” newspaper in its entirety for three consecutive days, or weeks, if it is a weekly. Obviously, this assignment works better if your favorite newspaper is a daily. Because you must analyze your reading habits for the entire publication, online editions are MUCH MORE DIFFICULT to read for these assignments because the reading pattern is different. If you don’t have a favorite newspaper, select any newspaper that you are somewhat familiar with for this assignment. IT IS BEST TO CHOOSE WEEKDAY EDITIONS RATHER THAN WEEKEND EDITIONS because the weekday papers are smaller. Libraries usually carry back editions of newspapers for a few days. But, in general, your favorite newspaper should cost you 50-75 cents per day, or roughly $1.50-$2.25 for the total assignment, if you have to purchase the newspapers. Restaurants sometimes have free newspapers for customers, as do libraries and some businesses.

Here’s the assignment: Keep some notes of what type stories you prefer to read over the three days. Note how long the stories are, where they are placed in the newspaper and the exact wording in the headlines. As you look at pictures, again track where the pictures are located, their content and a few words from the captions.

Also, keep notes on what stories you glance at rather than read, and what sections of the newspaper generally appeal to you more than others. Note your reading habits. Do you drink a beverage or eat while you read? What time of the day do you read? Do your eyes wander to the biggest picture or headline? How long do you read the newspaper in one sitting? How long does it take you to read through an entire newspaper? Do you read the ads, market listings and comics? Are there any surprises that you find in the news or advertising? Do you agree with the editorials? Do you like one columnist? These are samples of some of the questions that can be used to help you analyze your reading habits.

And finally, after you’ve charted these facts, I want you to analyze your reading habits in terms of the habit you’ve formed over the years of reading or not reading a physical newspaper.

The final analysis should be 300-400 words.

Guidelines for Submitting Assignments

5. Copy your work electronically according to your software and computer instructions.

6. Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.

7. Make sure you copy all of the text that you write.

8. To pace yourself and get instructor feedback, this assignment should

be submitted before you start the next unit. Prompt submissions will

assure prompt instructor feedback. Assignments submitted at the end

of the course will not be returned in time for you to learn from your

mistakes.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 3 Self Test

1. What term is used to describe the groups that newspapers consolidated into to ward off challenges for advertising dollars and gain influence in cities across region or the nation? Answer on Baran page 91.

2. Approximately how many newspapers are sold every day in the United States? Answer on Baran page 91.

3. What is the oldest national daily newspaper in the United States? Answer on Baran page 92.

4. What is the newest national daily newspaper in the United States? Answer on Baran page 92

5. A newspaper actively engaged in helping as well as reporting in their communities is known as what kind of journalism? Answer on Baran page 101.

6. Today’s alternative press grew out of the underground press of the 1960s. True or False. Answer on Baran page 95.

7. Newspaper advertising accounts for 55 percent of all U.S. advertising. True or False. Answer on Baran page 96.

8. What type of agency provides newspaper horoscopes, chess and bridge columns, and comics? Answer on Baran page 97.

9. In Caesar’s time, the daily news was circulated in a publication called what? Answer on Baran page 84.

10. Who is John Peter Zenger? Answer on Baran page 87.

11. At the turn of the 19^th century, urban growth and increased literacy created a demand for the New York Sun and other papers like it as part of what trend? Answer on Baran page 87.

12. What was the name of the first African American newspaper first published in 1827. Answer on Baran page 88.

13. In 1883, Hungarian immigrant Joseph Pulitzer bought the struggling New York World newspaper and increased its circulation through a series of sensationalistic and promotional events and stunts now commonly known as yellow journalism. Where did the term come from? Answer on Baran page 90.

14. What are the two national daily newspapers in the United States with large and significant circulation? Answer on Baran page 92.

Unit 4: Introduction to the Magazine Industry

Overview of the Unit

This unit introduces you to the historical, demographic and societal roles of the magazine industry, with particular emphasis on the growing business trend away from general interest toward niche markets to meet changing readership needs.

Objectives

At the completion of this unit, you will be able to:

· Cite the landmark developments in the industry

· List the names of important historical figures in the development of the magazine industry

· Describe the role of ethnic and specialty magazines

· Detail the relationship between magazines and their readers

· Explain the economics of the magazine industry in the current environment

Learning Activities

1. Read Chapter 4 in the Baran text.

2. View the Media Tour of Vibe Magazine on Baran CD.

3. View “The Magazine Industry” video from COD Library.

4. Visit http://www.asme.magazine.org

5. Visit http://www.well.com/user/maghist01.html

6. Take the self-test at the end of Unit 4 to test your knowledge

Key Terms

Chapter 4:

Controlled circulation - 125

Advertorial - 130

Split runs - 124

Brand magazine - 128

Muckraking - 119

Trade magazines - 123

Webzines - 127

Magalogue - 128

Complementary copy - 130

Assignment 4A

If you were to start a magazine today, what kind of magazine would you launch? Take a look at Microsoft-backed magazine Slate and Apple Computer-backed Salon, both online publications. What do you think? How would spice it up? Who would read it? Who would advertise in it? What could you do, using examples from Baran, to assure its success? What would you face in competition from other similar magazines? How would your magazine differ from Slate and Salon magazines online? Write a 500-word essay to answer these and other questions that would arise if you were to publish an online magazine today. Your grade will be based on how well you can answer the challenges of magazine publishing, based on the information provided in the Baran text as well as your creative genius, imagination and preliminary understanding of the magazine industry, as shown in the library video and CD clip on Vibe magazine.

Guidelines for Submitting Assignments

7. Copy your work electronically according to your software and computer instructions.

8. Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.

9. Make sure you copy all of the text that you write.

10. To pace yourself and get instructor feedback, this assignment should

be submitted before you start the next unit. Prompt submissions will

assure prompt instructor feedback. Assignments submitted at the end

of the course will not be returned in time for you to learn from your

mistakes.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 4 Self Test

1. What was the first magazine is colonial America? Answer on Baran page 116.

2. In the early 1800s, U.S. magazines began to look less like their British forefathers because of what factors? Answer on Baran page 117.

3. The U.S. mass circulation popular magazine first prospered in the pre-Civil War years. True or False. Answer on Baran page 117.

4. While the Postal Act of 1879 increased literacy and reduced cover prices, what factors fueled the boom in mass circulation magazine interest after the Civil War? Answer on Baran page 118.

5. Magazines kept cover prices low to ensure the large readership coveted by advertisers. True or False. Answer on Baran page 119.

6. Theodore Roosevelt coined what term in the early 20^thCentury to describe writers who targeted the excesses of powerful political and industrial people and institutions? Answer on Baran page 119.

7. What noted African American intellectual first published The Crisis in 1910 as the voice of the National Association for the Advancement of Colored People? Answer on Baran page 120.

8. Collier’s magazine was the first mass circulation magazine to cease publication in 1956. True or False. Answer on Baran page 120.

9. Approximately how many magazines operate today in the United States? Answer on Baran page 122.

10. How many of that number are general interest consumer magazines? Answer on Baran page 122.

11. Vogue, Sports Illustrated and Wired are examples of what kind of magazines? Answer on Baran page 123.

12. The very first colonial magazines contained primarily reprinted British material, were expensive and aimed at the small number of literate colonists. True or False. Answer on Baran page 116.

13. What category do free airline and hotel magazines fall into? Answer on Baran page 125.

14. How are split runs determined? Answer on Baran page 124.

15. Circulation data are often augmented by measures of what kind of readership? Answer on Baran page 125.

16. In 1913, the 17^th Amendment, mandating popular election of senators, was ratified, led by a series of articles published in what magazine? Answer on Baran page 119.

17. The chief advertising competitor to magazines is radio. True or False. Answer on Baran page 120.

18. What kind of magazine is produced to look like a consumer magazine, but actually is a mail order catalog? Answer on Baran page 128.

19. According to the video, “The Magazine Industry,” how many new magazines are started each year? Answer in video.

20. What were the two largest interest general interest magazines of the mid-20^th Century with a combined circulation of nearly 14 million readers, according to the video, “The Magazine Industry?” Answer in video.

21. What is the average cost of a magazine? Answer on video.

22. What is the chief element of a magazine that helps it sell on the newsstands? Answer in video.

Notes:

Unit 5: Introduction to the Film Industry

Overview of the Unit

This unit introduces you to the U.S. film industry through its development as an artistic and business enterprise, and the challenge to its influence on moral values and cultural change.

Objectives

At the completion of this unit, you will be able to:

· Explain the early history of the film industry

· Discuss the influence of the studio system

· List several events that have transformed the industry

· Identify movie industry attempts at self-regulation

· Analyze the influence of television on the movie industry

Learning Activities

1. Read Chapter 5 in the Baran text.

2. Visit the NBC Video Clip #6 – Baran CD

3. Visit http://www.erma.org

4. Visit http://smokefreemovies.ucsf.edu

5. View “The Film Industry” video at the COD Library.

6. Take the self test at the end of Unit 5 to test your knowledge.

Key Terms

Chapter 5:

D.W. Griffith - 147

Paramount decision - 154

Thomas Edison - 149

Factory studio - 146

Nickelodeon - 146

Daguerreotype - 144

Zoopraxiscope - 143

Talkies - 150

Block booking - 154

Blockbuster mentality - 162

Vertical integration – 153

MPPDA – 152

Red Scare - 154

Assignment 5A

Write a 400-500-word description and analysis of the above web sites, incorporating information from the text, video and video clip to support your facts and opinions. Analyze the site navigation, links, graphics and content in relationship to the film industry. If you have any questions regarding the specifics of how you may approach this assignment, e-mail or call the instructor.

Guidelines for Submitting Assignments

1. Copy your work electronically according to your software and computer instructions.

2. Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.

3. Make sure you copy all of the text that you write.

4. To pace yourself and get instructor feedback, this assignment should be submitted before you start the next unit. Prompt submissions will assure prompt instructor feedback. Assignments submitted at the end of the course will not be returned in time for you to learn from your mistakes.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 5 Self Test

1. In 1873, former California governor Leland Stanford employed which photographer to help him win his bet about running horses? Answer on Baran page 143.

2. What early invention by Eadweard Muybridge projected slides of people and animals in a way that would give the appearance of motion? Answer on Baran page 143.

3. The kinetograph permitted the photographing of 40 frames per second and was known as the first motion picture camera. True or False. Answer on Baran page 144.

4. Who invented the process of photography around 1816? Answer on Baran page 144.

5. Who built the first motion picture studio named Black Maria in New Jersey? Answer on Baran page 144.

6. What was the purpose of the Hays Office? Answer on Baran page 152.

7. Define the term “vertical integration.” Answer on Baran page 153.

8. Name the case in which the Supreme Court declared in 1952 that film “is a significant medium for the communication of ideas” designed to “entertain as well as to inform.” Answer on Baran page 152.

9. Describe the Paramount Decision. Answer on Baran page 154.

10. Who was the actor arrested in the 1920s for a murder in a San Francisco hotel? Answer on Baran page 151.

11. What was the first all-sound movie released in 1928? Answer on Baran page 150.

12. What was the name of Hollywood’s first censoring board? Answer on Baran page 152.

13. What two economic innovations helped the movie industry survive the Depression? Answer on Baran page 152-153.

14. What film is credited with starting the modern independent film boom? Answer on Baran page 161.

15. What film is the top grossing movie of all time? Answer on Baran page 158.

Assignment 6A

Keep a 7-day log of your radio listening habits. If you are not a regular radio listener, attempt to build a listening habit for this assignment at times that is convenient to your schedule any time of the day. Record the times, days, station call letters (example: WDCB-FM) and numbers on the dial (example: 90.9 FM), your listening location (home, car, work, etc.) description of the station format (read your text for sample formats), and songs or content of the talk show. Include advertising, if possible. Analyze your choices in radio listening in a 200-word explanation. Do not listen to CDs or tapes on the stereo or car radio for purposes of this assignment. Record your results neatly in a chart with your analysis and submit according to course guidelines.

Assignment 6B

This is a LISTENING exercise. Listen to the “We Interrupt This Broadcast” CD among the 38 different tracks for well-known broadcasts of interest to you. Select 3 different tracks to compare similarities in style and content, and contrast the differences you hear.

Select the tracks along a theme line: death, celebration, war, etc. For example, you may and wish to look at the broadcasts of the death of celebrities such as Marilyn Monroe, Elvis Presley and Princess Diana as examples of how famous people’s deaths are covered. Or, you may wish to look at how the media cover presidents by listening to the broadcasts of President Roosevelt Dies, President Kennedy Assassinated and President Reagan Shot. Another comparison and contrast could be made with how the media covers social issues by listening to Kent State Massacre, Berlin Wall Crumbles and Oklahoma City Bombing. You may select different comparisons from different periods of time, such as attack days from different wars. Write a 500-word paper on your findings. What you hear is more important than how you feel about the people in the recordings. Remember that thee are actual broadcast recordings of how these events were covered.

Guidelines for Submitting Assignments

1. Copy your work electronically according to your software and computer instructions.

2. Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.

3. Make sure you copy all of the text that you write.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 6 Self Test

1. Why did Marconi take his wireless invention to Great Britain? Answer on Baran page 178.

2. The first commercial radio broadcast was made on what radio station in 1920, broadcasting the results of Warren Harding’s Presidential bid for the White House? Answer on Baran page 182.

3. Alexander Graham Bell’s telephone company had a subscription music service in major U.S. cities in the late 1800s. True or False. Answer on Baran page 181.

4. Who is considered the father of radio because he was the first person to send radio waves over long distances? Answer on Baran page 178.

5. The Communications Act of 1934 established what national oversight agency for the broadcast industry? Answer on Baran page 184.

6. How did the Great Depression of 1929-1939 affect the phonograph industry? Answer on Baran page 184.

7. Radio advertising start on New York radio station WEAF with a 10-minute spot that cost $50. True or False. Answer on Baran page 184.

8. After the sinking of the Titanic, the U.S. Congress passed what act that mandated among other things that wireless operators be licensed by the secretary of commerce and labor? Answer on Baran page 182.

9. The Radio Act of 1927 ensured that the airwaves belonged to the private industries that ran them. True or False. Answer on Baran page 183.

10. RCA established the first national radio network in 1926, linking 24 stations. What was it called? Answer on Baran page 184.

11. What happened when NBC divested itself of one of its networks because it had grown too big? Answer on Baran page 184.

12. According to Arbitron, how many Americans age 12 and over listen to radio in an average week? Answer on Baran page 186.

13. Radio averages 12 minutes of commercials an hour for a typical station. True or False. Answer on Baran page 187.

14. There are three radios for every person in the United States. True or False. Answer on Baran page 187.

15. In its earliest days, the radio industry earned income through subscribership. True or False. Answer on Baran page 203.

16. In the video, “The Radio Industry,” National Public Radio (NPR) talk show host Ray Suarez discusses his two-hour program called, “Talk of the Nation.” Why does Suarez say the program is a good example of talk radio? Answer from video.

17. Explain the concept of radio format. Answer on Baran page 188

18. Chicago has more radio stations with 19 AMs and 30 FMs than New York’s 17 AM and 28 FM stations. True or False. Answer on Baran page 188.

19. Name the five major recording companies that control nearly 90 percent of the recorded music market in the United States. Answer on Baran page 192.

20. Explain the term “manufactured” band. Answer on Baran page 213.

Notes:

Midterm Exam

Go to the College of DuPage Assessment and Testing Center in the Berg Instructional Center (BIC), IC 100. Bring your driver’s license or a photo ID, a copy of your official course enrollment print-out, and a pencil. The Testing Center is open 6 days a week, and closed on Sundays. Check the COD web site at www.cod.edu for exact times. The Midterm exam covers Units 1-7. You are strongly urged to take the Midterm after you complete Unit 7. However, you may take the exam only once during the course. The Midterm is a 75-question multiple choice exam. Sample study questions are given at the end of each unit.

The last day to take the Midterm is as follows:

Fall Semester 2005 – Dec. 14, 2005

Spring Semester 2006 – May 13, 2006

Summer Semester 2006 – July 31, 2006

Fall Semester 2006 – Dec. 14, 2006
Spring Semester 2007 – May 12, 2007

Summer Semester 2007 – July 31, 2007

Assignment 7A

While the number of people in your household may or may not match a typical Nielsen household, you will find this assignment more valuable if you conduct the survey of all viewers in your household, rather than just yourself.

Although there are flaws in the way ratings are gained and analyzed (read page 244 in the Baran text), Nielsen ratings are the most comprehensive analysis of U.S. television viewing habits according to household. And, with an average 7.5 hours a day per household of TV viewing, this medium truly has a dominant influence as a form of mass communication in society.

To do this assignment, you will need to develop a chart or make copies of a Weekly TV/cable viewing guide for each member of your Nielsen family. In this day where viewers channel-surf during commercials and dull parts of a program, and where different viewers control the remote control or on/off switch almost simultaneously during a time period, you will find it as difficult as the Nielsen company to portray viewing habits accurately.

It will help to mark the charts or TV viewing guides with each person’s name. Give each family member a different color Highlighter (yellow, green, orange, blue, etc) to help later in the compilation of results.

You will want to examine the overall television operating time for each set in your household. As part of your results, accurately describe each viewer in terms of age, gender, education and other attributes you feel would help in the survey analysis.

In addition, you may wish to discuss the results with your family after the survey is finished. Many families find the results surprising and try to justify their viewing habits.

Guidelines for Submitting Assignments

6. Copy your work electronically according to your software and computer instructions.

7. Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.

8. Make sure you copy all of the text that you write.

9. To pace yourself and get instructor feedback, this assignment should

be submitted before you start the next unit. Prompt submissions will

assure prompt instructor feedback. Assignments submitted at the end

of the course will not be returned in time for you to learn from your

mistakes.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 7 Self Test

1. Who invented the first workable device for generating electrical signals suitable for transmitting a scene that people could see? Answer on Baran page 214.

2. Who was the British inventor who sent moving images across the Atlantic by way of a mechanical disc in the 1920s? Answer on Baran page 214.

3. Who was the Russian immigrant who developed the iconoscope tube considered the first practical television camera tube? Answer on Baran page 214.

4. What was the network credited with the first public demonstration of television at the 1939 World’s Fair? Answer on Baran page 215.

5. Throughout the 1950s, an advertising agency would hire a production company to produce a program for its client. Answer on Baran page 216.

6. What network industry change resulted from the quiz show scandal? Answer on Baran page 216.

7. Lucille Ball’s insistence that she, rather than CBS, own the rights to her television program started the idea of syndicated programs and reruns. True or False. Answer on Baran page 219.

8. Arbitron is the prime collector and reporter of TV ratings. True or False. Answer on Baran page 220.

9. TV ratings are based on a national sample and computed every two weeks called pocketpieces. True or False. Answer on Baran page 242.

10. TV ratings are based on the 70 largest markets. Answer on Baran page 220.

11. The sweeps periods occur four times a year to give a more detailed measuring of TV audiences by using diaries as well as mechanical counting. True or False. Answer on Baran page 221.

12. In 1962, Congress gave UHF television a boost by approving all-channel legislation requiring that all TV sets sold in the U.S. be capable of receiving all channels. True or False. Answer on Baran page 221.

13. What expression describing the TV industry was coined by Newton Minow? Answer on Baran page 224.

14. The average 30-second prime-time network television spot costs $1 million. True or False. Answer on Baran page 224.

15. In 1970, ABC, CBS and NBC networks monopolized the production and distribution of TV content, so the FCC limited their ownership of the entertainment shows they aired to encourage independent producers. This allowed what network to grow without FCC rules governing strict ownership? Answer on Baran page 231.

Notes:

Unit 8: Introduction to the Cable and Multichannel Industry

Overview of the Unit

This unit introduces you to the U.S. cable and multichannel industry’s history and development from organizational, economic and regulatory perspectives.

Objectives

At the completion of this unit, you will be able to:

· Discuss the historical development of the cable industry

· Analyze trends that shape contemporary multichannel services

· Explain the regulatory structure of emerging cable technology

· Contrast the differences between television and cable

· Define the role of the FCC in cable development

Learning Activities

1. Read Chapter 8 in the Baran text.

2. View “Cable TV and Beyond” video in COD Library.

3. Take the self-test at the end of Unit 8 to test your knowledge.

4. Read page 264-265 about Paper Tiger Television in Baran text.

Key Terms

Chapter 89:

John Walson - 249

Pay per view - 251

Pass-by rate - 251

Penetration - 251

Public access channel - 253

Addressable technology – 257

Tier - 255

Churn - 258

DMX - 260

Digital cable TV - 282

Digital compression - 282

Interactive cable - 283

Common carrier - 284

Assignment 8A

After reading about Paper Tiger Television and visiting its web site at www.papertiger.org, answer the question raised in the text: How would you justify excluding Klan content (if you would) while accepting programming provided by Paper Tiger (if you did)?

Write a 400-500 word essay, describing Paper Tiger Television’s mission and explaining your justification for including or excluding Klan content.

Guidelines for Submitting Assignments

1. Copy your work electronically according to your software and computer instructions.

2. Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.

3. Make sure you copy all of the text that you write.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 8 Self Test

1. What were the contributions of John Walson and Milton Shapp to the development of cable television? Answer on Baran page 250.

2. Cable operators gauge the likelihood of success by weighing a number of factors, such as the pass-by rate, density and penetration. Answer on Baran page 251.

3. The promise of additional revenues from add-on subscriber services is so central to the future of the cable industry that in 2001 the National Cable Television Association changed its name to the National Cable and Telecommunications Association. Answer on Baran page 252.

4. How many cable systems operate nationally? Answer on Baran page 253.

5. To exert is regulatory nature over cable TV, the Federal Communications Commission imposed a local carriage rule that required what? Answer on Baran page 252.

6. The 1972 Cable Television Report and Order by the FCC ordered cable TV stations to submit to local community franchising authority control over rates. True or False. Answer on Baran page 253.

7. The Cable Franchise Policy and Communications Act of 1984 made it legal for operators to take each other’s signals. Answer on Baran page 253.

8. Revenues of cable shopping networks such as QVC exceed those of the traditional television networks. Answer on Baran page 254.

9. A 1992 telecommunications law requires that cable systems offer a basic service composed of broadcast stations and access channels in the local area. Answer on Baran page 255.

10. Why did Pay-TV fail for broadcasters but succeed for cable operators? Answer on Baran page 256.

Notes:

Unit 9: Introduction to the Videogames Industry

Overview of the Unit

This unit introduces you to the videogames industry and how these media accelerate the five trends that are reshaping mass communication through concentration of ownership, audience fragmentation, hypercommercialization, globalization and convergence.

Objectives

At the completion of this unit, you will be able to:

· Describe the historical development of the gaming industry

· Apply media literacy skills to understanding the industry-standard rating system

· Explain the effect of emerging technologies on the gaming industry

· Analyze the organizational and economic forces shaping the content of games

· Define the various role-playing issues in the marketing of videogames

Learning Activities

1. Read Chapter 9 in the Baran text.

2. View “Game Over” video in COD Library.

3. Take the self-test at the end of Unit 9 to test your knowledge.

4. Visit www.pinballhistory.com

5. Visit vgmuseum.com

6. Visit www.esrb.org

Key Terms

Chapter 9:

LED – 281

LCD – 281

LAN – 281

First-person perspective game – 281

Videogame - 282

MUD – 282

Third-party publisher – 288

MMORPG – 289

Sticky – 291

Advergames – 292

Advocacy games - 292

Assignment 9A

After viewing “Game Over,” reading the text and visiting the above web sites, answer the following question: What do you think of the link between games and antisocial behavior? Does society have an interest in regulating the industry to adhere to standard social values and mores, such as gender equity, racial equality and other constitutional freedoms?

Write a 400-500 word essay, supported by facts and expert opinions from the video, web sites and Baran text, regarding your feelings about the issues.

Guidelines for Submitting Assignments

Copy your work electronically according to your software and computer instructions.
Paste it into the e-mail message box. Because of formatting differences, check that all

paragraphs are properly spaced or indented.

Make sure you copy all of the text that you write.
To pace yourself and get feedback, this assignment should

be submitted before you start the next unit. Prompt submissions will

assure prompt instructor feedback. Assignments submitted late

will not be returned in time for you to learn from your mistakes.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 9 Self Test

1. Why was the development of pinball a necessary precursor to the development of the videogame? Answer on Baran page 278.

2. Who are David Gottlieb and Harry Williams, and what were their contributions? Answer on Baran page 277.

3. What was the Tech Model Railroad Club? Answer on Baran page 278.

4. How did Pong affect the development of videogaming? Answer on Baran 280.

5. What was the first game to use a computer microprocessor? Answer on Baran page 281.

6. What makes a videogame a videogame? Answer on Baran page 282.

7. What the profile of a typical gamer? Answer on Baran page 285.

8. What is the typical gender of someone who uses a Play Station? Answer on Baran page 285.

9. Third party publishers typically only produce games for a single system. True or False. Answer on Baran page 288.

Notes:

Unit 10: Introduction to the Public Relations Industry

Overview of the Unit

This unit introduces you to the U.S. public relations industry from its start in the 20^th century to mature development in the form of information sources for corporations, government, individuals and education to shape positive images and counterbalance the effect of negative perceptions to the media.

Objectives

At the completion of this unit, you will be able to:

· Explain the emergence of 20^th century public relations techniques

· List the pioneers of U.S. public relations

· Discuss the precepts of crisis public relations

· Identify current trends in contemporary public relations

· Analyze ethical practices espoused by the Public Relations Society of America

Learning Activities

1. Read Chapter 11 in the Baran text.

2. View “The Public Relations” video available at the COD library.

3. View the NBC Video Clips #12 and #13 on the Baran CD.

4. Visit the following web sites:

· www.prssa.org

· www.prwatch.org

· www.odwyerpr.com

· www.public-relations-online.net/history.htm

5. Take the self-test at the end of Unit 10 to test your knowledge.

Key Terms

Chapter 11:

Flacks - 346

Video news release - 364

Pseudo-event - 349

Focus group - 364

Edward Bernays – 366-367

Viral marketing - 365

Greenwashing - 364

Integrated marketing -365

George Creel - 351

PRSA - 353

Ivy Lee - 353

Lobbying - 358

Assignment 10A

Read pages 360-361 to prepare yourself to write about this topic.

Baran says, “But there is more to saving an organization’s reputation than telling the truth.” Using the War in Iraq, carefully analyze the use of embedded reporting, spin and corrosive cynicism. Use a point-by-point argument/support to reach your conclusion. Your essay should be 400-500 words, citing passages from text on pages 360-361 as part of the evidence.

Guidelines for Submitting Assignments

Copy your work electronically according to your software and computer instructions.
Paste it into the e-mail message box. Because of formatting differences, check that all paragraphs are properly spaced or indented.
Make sure you copy all of the text that you write.
To pace yourself and get feedback, this assignment should

be submitted before you start the next unit. Prompt submissions will

assure prompt instructor feedback. Assignments submitted late

will not be returned in time for you to learn from your mistakes.

For the Fall Semester 2005, your instructor will be Brian O’Keefe. You may reach him by e-mail at okeefe@cdnet.cod.edu or calling 630-942-3701.

Unit 10 Self Test

1. Estimates from both inside and outside the industry claim that 50-90 percent of the stories we read in the paper or see on television originate entirely or in part from a public relations operation in the form of either a printed or a video news release. True or False. Answer on Baran page 366.

2. Two essential elements of all good definitions of public relations include what two components? Answer on Baran page 347.

3. An event staged specifically to attract public attention is called what? Answer on Baran page 349.

4. What 1800s’ entertainment entrepreneur is credited with the expression “a sucker is born every minute?” Answer on Baran page 350.

5. What is the PR strategy targets specific Internet users with a given communication and relies on them to spread the word? Answer on Baran page 365.

6. How many people identify themselves as working in public relations? Answer on Baran page 366.

7. What is the name of the largest public relations firm in the United States, according to the 2001 site www.odwyerpr.com? Answer on Baran page 364.

8. What private company established the first corporate public relations department in 1889? Answer on Baran page 350.

9. What was the first publicity company established in 1906 to help the railroad industry challenge legislation it opposed? Answer on Baran page 350.

10. Around 1913, who issued his Declaration of Principles, which moved the profession’s focus from primarily dispensing publicity to providing information? Answer on Baran page 350.

11. How many public relations firms exist in the U.S. today? Answer on Baran page 356.

12. What is the term used for the action taken by PR professionals when they interact directly with elected officials or government regulators and agents? Answer on Baran page 358.

13. What is the term used for a PR activity of countering criticism directed at clients by environmental groups? Answer on Baran page 366.

14. Who are the two men who employed social science research methods to advance methods of opinion sampling? Answer on Baran page 353 and in video.

Journalism 1100

Course Goals & Expected Student Outcomes

Course Objectives

ASSIGNMENTS

EXAMS

Course Withdrawals

Medical Withdrawals

Administrative Withdrawals

How to Use the Handbook Section

Guidelines for Submitting Assignments

Overview of the Unit

Objectives

Learning Activities

1. Read Chapters 1 in the Baran text.

Key Terms

Chapter 1:

Assignment 1A

Guidelines for Submitting Assignments

Unit 1 Self Test

Overview of the Unit

Objectives

Learning Activities

Key Terms

Chapter 2:

Assignment 2A

Guidelines for Submitting Assignments

Unit 2 Self Test

Overview of the Unit

Objectives

Learning Activities

Key Terms

Chapter 3:

Assignment 3A

Assignment 3B

Guidelines for Submitting Assignments

Unit 3 Self Test

Overview of the Unit

Objectives

Learning Activities

Key Terms

Chapter 4:

Assignment 4A

Guidelines for Submitting Assignments

Unit 4 Self Test

Overview of the Unit

Objectives

Learning Activities

Key Terms

Chapter 5:

Assignment 5A

Guidelines for Submitting Assignments

Unit 5 Self Test

Overview of the Unit

Objectives

Learning Activities

Key Terms

Chapter 6:

Assignment 6A

Assignment 6B

Guidelines for Submitting Assignments

Unit 6 Self Test

Overview of the Unit

Objectives

Learning Activities

Key Terms

Chapter 7:

Midterm Exam

Assignment 7A

Guidelines for Submitting Assignments

Unit 7 Self Test

Unit 8: Introduction to the Cable and Multichannel Industry

Overview of the Unit

Objectives

Learning Activities

Key Terms

Chapter 89:

Assignment 8A

Guidelines for Submitting Assignments

Unit 8 Self Test