Introduction
to Mass Communication
Student Course Materials
Centers for Independent Learning
©2005
Catalog
Description Including Prerequisites
Course
Goals & Expected Student Outcomes.
Satisfactory/Fail
(S/F) Grade Option
Plagiarism/Academic
Dishonesty Policy
Unit
1: Introduction to Mass Communication and Culture
Unit
2: Introduction to Book Publishing
Unit
3: Introduction to the Newspaper Industry
Unit
4: Introduction to the Magazine Industry
Unit
5: Introduction to the Film Industry
Unit
6: Introduction to the Radio and Recording Industry
Unit
7: Introduction to the Television Industry
Unit
8: Introduction to the Cable and Multichannel Industry
Unit
9: Introduction to the Videogames Industry
Unit 10: Introduction to the Public Relations Industry
Unit
11: Introduction to the Advertising Industry
Unit
12: Introduction to Internet Publicity and Communication
Unit
13: Introduction to the Global Media
Unit
14: Introduction to Media Freedom and Regulation
Unit
15: Introduction to the Media Theories and Effects
Notes:
JOURNALISM AND
MASS COMMUNICATION 1100
Introduction to Mass Communication
3 credit hours
Overview of the mass media as a functionally integrated system with emphasis on
the historical development, nature, functions and responsibilities in a global
environment, in addition to the role of mass media in American society and the
effect on consumer attitudes, expectations and behaviors. Prerequisites: None.
This course focuses on the basic familiarity
and understanding needed as a foundation in the historical, economic, cultural
and social awareness of the mass media industries in the
Upon successful completion of this
course, the student should be able to do the following:
1. Demonstrate an understanding
of the reciprocal influence of the media and contemporary society
2. Apply communication theories
to analyze the influence of mass communication systems on American society
3. Analyze representative
research in mass communication
4. Trace the historical
development of various media forms
5. Distinguish media functions:
information, persuasion, entertainment, and cultural transmission
6. Demonstrate comprehension of
methods of media organization, finance, and regulation in a global environment
7. Describe usage and impact of
the various media
8. Analyze legal and ethical
media issues in a critical manner
The student works independently with
instructors available to assist the student. Students can initiate contact with
their instructor via email, or in person.
Introduction to Mass Communication, media literacy and culture, Fourth Edition, by Stanley J. Baran, McGraw-Hill Companies, 2006.
Student Course Materials, Course CDs, and College video collection.
Audio and Video Tapes
Several options are available for viewing videotapes.
· Checkout individual video lessons at the Off-Campus Centers for Independent Learning.
·
Rent all lessons for the entire term from the
Library in
·
View videotapes at the Library or the
For more information about the Library, visit www.cod.edu/library. Visit www.cod.edu/cil for hours and other information about the Centers for Independent Learning.
No orientation is required for this course. You may arrange for an individualized orientation by contacting the instructor during scheduled hours; these hours are also noted on the Course Information Sheet. It is helpful if you read through your packet first and then call or email with specific questions.
To assess your skills and knowledge, you will be required to submit unit assignments listed in the Course Handbook. All assignments must include the following:
Your name, the name
of the assignment, the date of the assignment. Example: Your name, Journalism 1100, 1A Review Questions, Date.
Please do not send attachments. Copy and paste from your word processor.
|
Unit Number |
Assignment |
Point Value |
|
1A 2A 3A 3B 4A 5A 6A 6B 7A 8A 9A 10A 11A 12A 13A 14A 15A |
“Myth” video summary Bookstore
observation Newspaper timeline Favorite Newspaper Analysis 3 Magazine Analysis Film site Analysis Radio diary and Analysis Recording CD Comparison Family Nielsen Log Analysis Cable TV Video Analysis Critical Thinking Question #6 Critical Thinking Question #1 “Fine Art” Video Analysis Documented Essay on Internet Documented Essay on Video Analysis of Ethics in Video Documented Career Essay |
10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 30 |
Both the midterm and final exams contain 75 questions worth 2 points each. The midterm exam covers Units 1-7 and the final exam covers Units 8-14. You should plan to take the midterm exam after Unit 7 and the final exam after Unit 15. Both of these exams will offer multiple choice and true/false questions based on information contained in the course texts and videos.
Both the midterm and final exams must be completed by the end of the first day of the Finals Week/Culminating Activities during the Fall and Spring Semesters, and on specified days a week before the end of Summer Semesters.
Midterm and final exams for the appropriate semester must be completed by the following dates:
Fall Semester 2005 –
Spring Semester 2006
–
Summer Semester 2006
–
Fall Semester 2006 –
Spring Semester 2007 -
Summer Semester 2007
–
The self tests offer sample questions to focus your study. THE SELF TESTS ARE FOR YOUR PERSONAL STUDY.
Your final grade will be based on the total number of points earned during the term as a percent of the total number of possible points.
Two exams @150 points each = 300 points
Assignments = 190 points
To obtain a perfect score on the activities, the work submitted must be perfect. Points will be deducted for the following:
· Missing identification information: Your Name, Course Name,
·
Name of Assignment, Date
· Spelling, grammar, punctuation and factual errors
· Incorrect or missing assignments
· No prior approval for specified assignments
Your final class grade will be assigned as follows:
|
Grade A B C D F |
Score 490 - 441 440 - 392 391 - 343 342 - 296 295 - 0 |
% 100 - 90% 89.9 - 80% 79.9 - 70% 69.9 - 60% 59.9 - 0% |
Students registered
in the CIL in
Appointments are not required. No tests are administered on Sundays. Check the Testing Lab schedule for official hours
When you are ready to take a quiz or exam, sign in at the front desk in the Testing Lab. You will be expected to write in the date, course name and number, the instructor’s name, test number, and time the exam is taken. Y