Marketing 2210 Research Guide
Marketing Plan Project
Sample Products and Marketing Plans
- Business Plans Handbook - Ref HD 62.7 .B865
Contains business plans for small businesses. Most include a marketing component.
- Bplans.com
http://www.bplans.com
Look at examples of marketing plans.
- Books on marketing plans in the COD Library Catalog
Industry / Marketing Environment
Target Market / Demographics
- Household Spending: Who Spends How Much on What - Ref HC 110 .C6 H6
Helpful for drawing a demographic profile of your target market.
- Lifestyle Market Analyst - Ref HF 5415.33 .U65 L54
Psychographic information about your market.
- Northeastern Illinois Planning Commission (NIPC)
http://www.nipc.org
NIPC is a planning agency for the six-county metropolitan Chicago area.
- Community Sourcebook of County Demographics - Ref HA 203 .S65
Demographics by county.
- Community Sourcebook of Zip Code Demographics - Ref HA 203 .S66
Demographics by zip code.
- Survey of Buying Power - Ref HF 5437 .A2 S79x
Buying power of selected geographic areas in the country.
- U.S. Census Bureau http://www.census.gov
An excellent source of social, demographic and economic information for the U.S.
- ReferenceUSA
Use this database if you are looking for business markets for
your product.
Competition
- ReferenceUSA
Use this database to find your competitors.
- Google Product Search
http://www.google.com/products
Google's Froogle database will list products and their manufacturers.
Advertising / Promotion
- Search the Library Catalog for books or videos on winning advertisements and commercials under the following Subjects:
- 'television advertising'
- 'advertising'
- Recommended in Reference:
- Standard Rate & Data Directories - REF HF 5905
Sources to advertise in newspapers, newspapers, television, and radio.
- All-American Ads 1900-1989 - REF/GEN NC 998.5 .A1
Winning print advertisements throughout the decades.
- Free image web sites
- Wikipedia Public Domain Images
http://en.wikipedia.org/wiki/Public_domain_image_resources
Online public domain image resources organized by subject.
- Image*After
http://www.imageafter.com/
Images and textures for free personal and commercial use.
- Google Images
http://www.google.com
Go to the Images section to search for photos and images.
- See Databases > Images on the Library web site for additional resources.
Other Resources
- About Marketing
http://marketing.about.com
Extensive links to marketing sites on the Internet
- Illinois Department of Commerce & Economic Opportunity
http://www.illinoisbiz.biz
Information on locating, starting or expanding your business in Illinois. Obtain help with starting your business or determining what government requirements or permits apply to your business. Also contains resources on financial assistance, tax incentives, legislation and market research.
- Illinois Gateway: Department of Business Services
http://www.sos.state.il.us
Select "Services" > "For Business" for small business information. You are able to obtain business forms and fee information for registering with the Secretary of State's office. Also contains a Corporate Name Database that allows you to do a preliminary search on corporate name availability.
- Small Business Administration
http://www.sba.gov
There are a number of helpful marketing tips under the 'Managing' section.
Citing Sources
- Select 'Citing Sources' under 'Research Help' on the Library web site.
Judy
Wagner, Business Librarian
SRC 3044
630-942-2021
wagnerj@cod.edu
