Marketing 2210 Research Guide
Marketing Plan Project
Sample Products and Marketing Plans
- Business Plans Handbook - Ref HD 62.7 .B865
Contains business plans for small businesses. Most include a marketing component.
- Bplans.com
http://www.bplans.com
Look at examples of marketing plans.
- Books on marketing plans in the COD Library Catalog
Industry / Marketing Environment
Target Market / Demographics
- Household Spending: Who Spends How Much on What - Ref HC 110 .C6 H6
Helpful for drawing a demographic profile of your target market.
- Lifestyle Market Analyst - Ref HF 5415.33 .U65 L54
Psychographic information about your market.
- Community Sourcebook of County Demographics - Ref HA 203 .S65
Demographics by county.
- Community Sourcebook of Zip Code Demographics - Ref HA 203 .S66
Demographics by zip code.
- U.S. Census Bureau http://www.census.gov
Select The American FactFinder to obtain a fact sheet for specific communities. An excellent source of social, demographic and economic information.
- ReferenceUSA
Use this database if you are looking for business markets (as opposed to consumers) for
your product.
Competition
Advertising / Promotion
- Search the Library Catalog for books or videos on winning advertisements and commercials under the following Subjects:
- 'television advertising'
- 'advertising'
- Recommended in Reference:
- Standard Rate & Data Directories - REF HF 5905
Sources to advertise in newspapers, newspapers, television, and radio.
- All-American Ads 1900-1989 - REF/GEN NC 998.5 .A1
Winning print advertisements throughout the decades.
- Free image web sites
- Wikipedia Public Domain Images
http://en.wikipedia.org/wiki/Public_domain_image_resources
Online public domain image resources organized by subject.
- Image*After
http://www.imageafter.com/
Images and textures for free personal and commercial use.
- Google Images
http://www.google.com
Go to the Images section to search for photos and images.
- See Databases > Images on the Library web site for additional resources.
Citing Sources
- Select 'Citing Sources' under 'Selected Resources' on the Library web site.
Judy
Wagner, Business Librarian
SRC 3044
630-942-2021
wagnerj@cod.edu
