Business 1100
Company Analysis Project
Background
This course
project is a company research assignment. It will involve using print
and electronic business resources from the College of DuPage Library as
well as selected Internet sites to find corporate and industry information.
The Project
You are to select
a publicly-held U.S. company and analyze the organization and the industry
in which it operates. Use the following outline as a guide for your analysis
- not all points may be relevant to your company.
Company Profile
- Full name of company
and headquarters address
- Mission statement
of company
- Brief history
- Founder, location,
and date
- Original products/services
- Major events
that have shaped the company and its products
- Mergers, takeovers,
expansion
- Current products/services
- Industry in which
the company operates
Management Analysis
- Profile the CEO
and any other significant personnel
- Company organization
- Internal organization
- Divisions,
subsidiaries
- Current events
that have recently shaped company policies and management
- Employees
- Company benefits
- Special company
programs for employees
- Union involvement
- Recent law
suits
- Major stockholders
(top five)
- Management plans
for the future of the company
Marketing Analysis
- Primary products/services
- Geographic markets
served - U.S. and international markets
- Current marketing
strategies and promotions
- Company's primary
customers or target markets
Financial Analysis
- Brief analysis
of financial data for last three years from income statement and balance
sheet
- Financial trends
- Financial outlook
Resources
Refer to the
Research Guide - Business 1100 - Company Project on the
College of DuPage Library web site under: Research
Guides > Business/Management/Marketing for information about resources that will be useful
for this project.
Project
Format
- 5-7 double-spaced
typewritten pages.
- A minimum of five
recent (published within the last three years) articles should be used.
- A list of resources
("Works Cited Page" in MLA format) should be included. For
MLA format information, refer to Research Help>Citing Sources
on the College of DuPage Library web site.
Library Research
Contact Judy
Wagner, Business Librarian, for an orientation to Library resources for
this project or for additional assistance with the assignment.
Judy
Wagner, Professor/Reference Librarian
SRC 3044
630-942-2021
wagnerj@cdnet.cod.edu
