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Continuing Education
News and Events
Faculty and Staff

Continuing Education

Public Safety Media Relations

Hours: 16
Tuition: $195

Police and Fire Chiefs/Sheriffs, Command Officers, or individuals assigned to Media Relations and PIO duties attending this two day program will develop the skills necessary to build a positive and professional public image of their agency. Program participants will gain practical experience in preparing for and delivery of departmental information at press conferences and media interviews at a variety of simulated "Breaking News Events" i.e. major crime events, fire/natural disasters or terrorist acts. There will be live on camera coaching be media professionals.

Topics covered include:

  • Development of Media Policies
  • Media Relations
  • Pre-Planning Interview
  • Media Traps
  • Challenges of Television News
  • What is news?
  • Crisis Communications
  • Freedom of Information
  • Social Media/Messages/Technology
  • Rules of Pre-Trail Publicity
  • What reporters want to know in a crisis
  • Changing details in a crisis/getting out good news
  • Holing reporters accountable
  • Tips on improving media relations

**Cancellations for this class must be received by SLEA 35 days prior to the start of the program in order to avoid being billed!**

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Jim Kempinski
Program Manager

Voice: (630) 942-2677
Fax: (630) 942-3766

Trisha Augustyn
Administrative Assistant
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Voice: (630) 942-2677
Fax: (630) 942-3766


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