ORIENTATION AND DEADLINE DATES
This is an information sheet only, not the course syllabus.
COURSE DESCRIPTION
Introduction to the environment and functions of business. Organization and
operation of business, relations of business to society, and dominant fields
and types of business are surveyed. Functions studied include marketing,
finance, production, management, retailing, wholesaling, advertising, risk,
pricing, personnel and business environment.
3 Credit Hours
COURSE MATERIALS
Required Textbook: Business, 9th Edition: by Drs. William M. Pride, Robert J.
Hughes & Jack R. Kapoor, Houghton Mifflin Company, Boston, 2008.
VIDEOTAPES/AUDIOTAPES
Business 1100 - Twenty-one audiotapes developed by Dr. Jack R. Kapoor and based
on textbook.
OTHER MEDIA
None
ORIENTATION/ATTENDANCE
Not required
EVALUATION/GRADING
Seven exams and three homework assignments
COURSE OUTLINE
|
Unit Number |
Required Text |
Audio
Tapes |
Activity Complete
PREP- TEST |
Exam Number |
|
1. The Environment of Business |
Chapter 1.
Exploring the World of Business and Economics (pp. 2-38) 2.
Being Ethical & Socially Responsible (pp. 39-74) 3.
Exploring Global Business (pp. 75-112) |
Program # 1 2 21 |
Complete Study Guide
Chapter pp. 36-38 pp. 73-74 pp. 106-107 |
#1 |
|
2. Trends in Business Today |
5. Choosing a Form of Business Ownership (pp.
147-180) 6. Small Business, Entrepreneurship, and
Franchises (pp. 181-215) |
3
|
pp. 178-180 pp. 211-213 |
#2 |
|
3. Management and Organization |
7. Understanding the Management Process (pp.
217-244) 8. Creating a Flexible Organization (pp. 245-273) 9. Producing Quality Goods & Services (pp. 275-309) |
4 5 6 |
pp. 243-244 pp. 272-273 pp. 306-307 Assignment
#1 Due |
#3 |
|
4. Human
Resources |
10. Attracting and Retaining the Best Employees
(pp. 311-345) 11. Motivating and Satisfying Employees (pp.
347-378) 12. Enhancing Union-Management Relations (pp.
379-409) |
7 8 9 |
pp. 343-345 pp. 377-378 pp. 406-407 |
#4 |
|
5. Marketing |
13. Building Customer Relationships
Through Effective Marketing (pp. 411-440) 14. Creating and Pricing Products That Satisfy
Customers (pp. 441-478) 15. Wholesaling, Retailing, and Physical
Distribution (pp. 479-512) 16. Developing and Integrating Marketing
Communications (pp. 513-547) |
10 11 12 13 |
pp. 439-440 pp. 477-478 pp. 510-511 pp. 543-544 Assignment #2 Due |
#5 |
|
6. Information
for Business Strategy and Decision-Making |
17. Acquiring, Organizing, and Using Information
(pp579-586) 18. Using Accounting Information (pp.
587-623) |
19 18 |
pp. 585-586 pp. 619-621 |
#6 |
|
7. Finance
and Investment |
19. Understanding Money, Banking, and Credit (pp. 625-661) 20. Mastering Financial Management (pp. 663-694) 21. Understanding Personal Finances and
Investments (pp. 695-732) |
14 15 16 17 |
pp. 660-661 pp. 693-694 pp. 731-732 Assignment #3 Due |
#7 |
1/3/2008