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Salesperson with sales chartMarketing 2210:

Principles of Marketing

Marketing is the key to the success of any organization.


The field of marketing is directly concerned with products and services, pricing, promotion, and distribution of businesses. This course covers all of the basic principles related to these topics, plus marketing environments, marketing planning, and marketing research. Other topics include market segmentation, targeting and positioning, as well as competitor analysis, global marketing and essentials of consumer behavior.

The entire course can be completed online. The course material is presented through the textbook, the Internet, and course supplements.

Marketing 2210 is a 3 credit hour course.

Recommended: Business 1100.

 

For more information about the Marketing Program at College of DuPage, refer to our website.

 


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