Physical Education

This course will cover the basic theories and principles of sports marketing and communications from sports and recreational facilities to professional and amateur sports. Reveals how to study and understand the market, develop a marketing strategy, clarify a sports organization's needs and goals, and implement marketing plans through sponsorship, fundraising, licensing, pricing, promotions, advertising, broadcasting and sales. 


To find out more about individual sections of this course, please use myACCESS.







For questions regarding this course, contact the instructor or COD Online support.

Credit Hours

3 credit hours (3 lecture hours)



Technical Requirements

Students must have regular access to the Internet and a computer. Courses are administered through Blackboard, so students will also need a compatible OS and browser. A list of recommended software can be found here.