Marketing

Explore world of digital marketing through email, mobile, video, search engine and social media. Integrate digital tools into marketing campaigns to build brand equity, create awareness, and motivate desired consumer behaviors. 

 

 

 

 

 

 

 

 

 

To find out more about individual sections of this course, please use myACCESS.

 

For questions regarding this course, contact the instructor or COD Online support.

Credit Hours

3 credit hours (3 lecture hours)

Prerequisites

Marketing 2210 is recommended.

Technical Requirements

Students must have regular access to the Internet and a computer. Courses are administered through Blackboard, so students will also need a compatible OS and browser. A list of recommended software can be found here.