Study of consumer need for goods and services. Surveys the impact of both internal and external forces on consumer decision making. Motivation, personality, attitudes, groups, social media, culture and other types of influences will be considered. Marketer's strategic responses to these influences will also be explored. 


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For questions regarding this course, contact the instructor or COD Online support.

Credit Hours

3 credit hours (3 lecture hours)


Marketing 2210 or equivalent or consent of instructor.

Technical Requirements

Students must have regular access to the Internet and a computer. Courses are administered through Blackboard, so students will also need a compatible OS and browser. A list of recommended software can be found here.