Principles of Selling is designed for both the student interested in Sales as an academic area and for those who require immediately applicable knowledge of the field. The approach is hands-on and problem solving oriented with appropriate theory woven throughout.
Students will pick a product/service they want to sell, do research about the competitive market, engage in online discussions, actively problem-solve and implement the Sales Process. Culminating Activity is a Sales Call with the Professor.
For more information about this or other Marketing courses, please visit the Business / Management / Marketing Program website.