Important Information For Students
Placement Testing
Program Requirements
Certificates
Course Descriptions
Faculty Advisers
Transfer Agreement
Benedictine University
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More about the Marketing Program
Business Transfer Program
Other Occupational Programs of Study
CAREER OPPORTUNITIES
Marketing is the process of creating, distributing, promoting and pricing goods and services. In addition, marketing is a philosophy prompting a business organization to try to satisfy customers' needs through a coordinated set of activities that also allow the organization to achieve its goals.
Marketing activities are performed in business and non-business organizations and in profit and nonprofit organizations. Many marketing positions require a bachelor's and/or master's degree. However, marketing abilities are necessary at every level and with varying degrees of skill. Job opportunities include inside and outside sales, purchasing, customer services, store marketing, shopping center positions, and nonprofit organizations, such as hospitals and schools.
The study of marketing is critical because it permeates our lives and everything we do. The study of marketing enhances consumer awareness, providing for exciting and creative careers and positions.
The Marketing program at College of DuPage offers courses to cover the primary areas of marketing: sales, advertising, retail and industrial. In addition, these courses are taught in the traditional classroom and in a simulated business situation.
Faculty Advisers
Business and Technology Division
IC 2026
942-2592
PROGRAM REQUIREMENTS
The following files describe in detail the requirements for this program. They are portable document format (PDF) files that can be viewed and printed with free Adobe Acrobat Reader software. If you do not have Adobe Acrobat Reader on your computer, you may download it here.
Please consult a faculty adviser listed below before beginning your coursework.
Degree
• Marketing, Associate in Applied Science
When planning your coursework, use the Student Planning Worksheet. Degree information and the worksheet can be found on the following files:
[Marketing, A.A.S. Degree, PDF file]
[Student Planning Worksheet, PDF file]
Certificates
• Consumer Marketing
• Marketing
Information on the certificates listed above can be found on the following file:
[Certificates, PDF file]
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FACULTY ADVISERS
If you are considering this program as an area of study, consult with a faculty adviser in this field. To send an e-mail, click on the name of the adviser you wish to reach:
Location Phone Michael Drafke, coordinator IC 3053D 942-2075 Rich Elliman IC 3097C 942-3447 Phyllis Goodman IC 2053B 942-2087 Jim Huggins IC 2051B 942-3275 Jane Murtaugh IC 3073D 942-2821 Nancy Payne IC 2051E 942-3401 Herschel "Sonny" Smith IC 2025E 942-2952 Shannon Toler IC 2039A 942-2593
If you are unable to contact an adviser, messages may be left with the Business and Technology Division, IC 2026, 942-2592.
Other Occupational Programs of Study
