Erica Hartt, owner of Cashmere,
a clothing boutique in Geneva, adjusts non-traditional garments created
by two College of DuPage Fashion Merchandising and Design students,
Efrain Ayala and Alaina Murano.
Cashmere
and Window Screens
By Ken Reed
For a chic clothing boutique
located in Geneva, a recently unveiled window display was more than
a little edgy.
The stylish boutique is Cashmere,
207 S. 3rd Street, and is owned by Erica Hartt, who refined her love
of fashion in College of DuPage's Fashion Merchandising and Design program.
Hartt recently reached out
again to the Fashion program and recruited two of its stars to design
unique garments that appeared in the store's front window display.
The C.O.D. students Hartt
hand-picked were Efrain Ayala (Riverside) and Alaina Murano (Wheaton).
Ayala was selected "Designer of the Year" for the Fashion
program's recent "Fierce" fashion show, and Murano received
the "Contemporary Design Award" for the same show.
Their assignment at Cashmere
was to create garments using non-traditional materials.
They did just that.
The students combined assorted
window screens, safety pins, washers, chains and cork to create two
garments that Hartt said "looked like something you would actually
want to wear."
The two garments were on
display during Geneva's popular Swedish Days celebration June 17 to
22. The theme of this year's celebration was "Going Green."
Hartt explained that the two garments in her window were "our way
of going green, using non-traditional and recycled materials."
Ayala's garment was a halter-top,
gathered to a horizontal bow at the nape, empire waist silhouette with
a gathered skirt to mid-calf. The waist cincture was made of basket-woven,
one-inch wide cork strips, back closing using raffia ties, and braided
cable cord as a top and bottom outline. The main garment was comprised
of plastic screen material in a charcoal grey finish.
"I wanted to produce
a feminine silhouette that would distract from the fact that the materials
are not feminine at all," Ayala said.
He added that most of the
materials in his design were purchased at a home repair/improvement
store.
During the design process,
Ayala said he realized that he needed to "think outside of my normal
parameters, not only from a design perspective, but from a materials
perspective as well. I have been sewing for over four years but never
have I been so challenged to step outside of my comfort zone - and I
like it."
Ayala said he was "thrown
off a bit" at first by the assignment, but once he started to step
outside the boundaries, he said the possibilities seemed endless.
And he is pleased with the
finished product. "I particularly like that many people look at
(the design) and tell me how much they wish it was made of other materials
because they would like to wear it."
Murano's garment featured
a pleated screen skirt with ruffles, as well as darts to give it shape.
"Both garments were
very creative," Hartt said. Signs were placed near the display
that described the materials used in the designs.
In addition, this July, the
creations of another student in C.O.D.s Fashion Merchandising
and Design program will be on display in Geneva. Hats designed by Melissa
Heischberg will be showcased July 24 to 27 at Savannah Rose Boutique,
207 ½ S. 3rd Street. The boutique is owned by Ann Ellanson and
features pre-1930s style clothing, jewelry and handbags.
Not only does Cashmere Boutique
proprietor Hartt praise the college's Fashion and Merchandising program,
but she is also more than pleased with the services of the college's
Illinois Small Business Development Center (SBDC), located at 2525 Cabot
Drive, Suite 201, in Lisle.
The SBDC offers training,
counseling and consulting services to Illinois businesses at no or low
cost. Clients range from start-up through existing businesses that seek
ways to improve, develop or finance their organizations.
The center reviews business
plans and discusses financing options, bank loans, SBA and state-backed
loan programs, management, and other topics of concern to business clients.
"The SBDC works with
clients on many fronts," said Luanne Mayorga, coordinator of SBDC's
Business Counseling area. "We can help with strategies concerning
marketing, growth, inventory, pricing, financial and industry analysis,
and more. It's great to have an outside set of eyes confidentially review
your information and provide feedback.
"Most business owners
know their industry, craft or product well and that is the reason they
went into business," she said. "However, many do not know
or necessarily understand the administrative side of running a business.
That's where the SBDC can really help out."
The SBDC also conducts nearly
50 seminars and workshops throughout the year that address topics important
to all business owners.
For more information on the
SBDC, call David Gay, (630) 942-2771, e-mail: gaydav@cod.edu, or Mayorga,
(630) 942-3041, or visit: www.cod.edu/bpi/sbdc.htm.
For information on the Fashion Design program at C.O.D., visit: www.cod.edu/fashion.