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Program Guide

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TRAVEL AND TOURISM 1121 Introduction to the Travel, Tourism and Meetings Industries 3 credit hours Overview of the career opportunities within the travel, tourism and meeting planning industries. Includes airlines, cruise lines, tour operators, wholesalers, charter operations, hotel representatives, car rental agencies, tourist offices, meeting and convention planning companies, incentive travel, consolidators, travel agencies and home-based agents. Specific job titles and necessary skills are examined. (3 lecture hours)

TRAVEL AND TOURISM 1122 Introduction to World Destinations 3 credit hours Covers the seven continents of the world in general terms. Discusses basic geography terminology including map reading, time zones, and the location of major airports and cities. Examines companies serving these areas for tourism purposes. Analyzes cultural differences, weather and climate conditions from a traveler’s perspective. (3 lecture hours)

TRAVEL AND TOURISM 1123 Introduction to Travel Documentation 3 credit hours Domestic and international air travel basic terminology and documentation procedures including fares, reservations, e-ticketing, airline computer Global Distribution Systems (GDS), and Internet capabilities. Examines the interrelationships of accommodations, car rentals, ground handlers, rail travel, air travel, consolidators and tours. (2 lecture hours, 2 lab hours)

TRAVEL AND TOURISM 1124 Introduction to Travel Communication and Business Etiquette 3 credit hours Specialized industry interactive techniques and communication standards for travel and meeting planning arrangements. Includes various modes of information transmittal, protocols and professional etiquette for interpersonal interactions in the travel, tourism and meetings industries. (3 lecture hours)

TRAVEL AND TOURISM 1126 North American Destinations 2 credit hour In-depth study of North America including the United States, Canada, Mexico, and the islands in the Caribbean and Atlantic Ocean that are in proximity to the North American continent. Covers the location of major cities, airports and sea ports and the air, land and cruise companies serving these areas. Includes the location of important tourist attractions, unique land formations, climate data, the best time to visit the attractions, and how tour companies operate in these areas. Prerequisite: Travel and Tourism 1122 with a grade of “C” or better or consent of instructor (2 lecture hour)

TRAVEL AND TOURISM 1127 European Destinations 2 credit hour In-depth study of Europe and the Middle East. Covers the location of major cities, airports and sea ports and the air, land and cruise companies serving these areas. Includes the location of important tourist attractions, unique land formations, climate data, the best time to visit the attractions, and how tour companies operate in these areas. Prerequisite: Travel and Tourism 1122 with a grade of “C” or better or consent of instructor (2 lecture hours)

TRAVEL AND TOURISM 1128 Asian and South Pacific Destinations 2 credit hour In-depth study of Asia and the South Pacific. Covers the location of major cities, airports and sea ports and the air, land and cruise companies serving these areas. Includes the location of important tourist attractions, unique land formations, climate data, the best time to visit the attractions, and how tour companies operate in these areas. Prerequisite: Travel and Tourism 1122 with a grade of “C” or better or consent of instructor (2 lecture hours)

TRAVEL AND TOURISM 1129 Central and South American Destinations 2 credit hour In-depth study of Central and South America. Covers the location of major cities, airports and sea ports and the air, land and cruise companies serving these areas. Includes the location of important tourist attractions, unique land formations, climate data, the best time to visit the attractions, and how tour companies operate in these areas. Prerequisite: Travel and Tourism 1122 with a grade of “C” or better or consent of instructor (2 lecture hours)

TRAVEL AND TOURISM 1130 African Destinations 2 credit hour In-depth study of Africa. Covers the location of major cities, airports and sea ports and the air, land and cruise companies serving these areas. Includes the location of important tourist attractions, unique land formations, climate data, the best time to visit the attractions, and how tour companies operate in these areas. Prerequisite: Travel and Tourism 1122 with a grade of “C” or better or consent of instructor (2 lecture hours)

TRAVEL AND TOURISM 1150 Outside Sales/Home Based 3 credit hours Knowledge, insight, and appreciation of the distinctions between the terms Outside Sales Agent, Home-Based Agent, and Independent Contractor within the realm of the travel and tourism industry. Students will assess successful marketing strategies from travel industry professionals. Course may be taken two times for credit. (3 lecture hours)

TRAVEL AND TOURISM 1202 Business Management for the Travel Professional 3 credit hours Critical skills necessary to manage and succeed in the travel industry. Office routines, best business practices, compensation, operations, marketing, training, technology, legal issues, accounting, and strategic planning skills. (3 lecture hours)

TRAVEL AND TOURISM 1209 Event Management 3 credit hours Event management fundamentals for social, corporate and not-for-profit events. Plan, design, implementation and evaluation of events are covered. (3 lecture hours)

TRAVEL AND TOURISM 1210 Introduction to Global Distribution Systems 3 credit hours Fundamental computer entries to complete an airline reservation within a computer system. Includes the major airline Global Distribution Systems (GDS), their operation, and value to travel agents, outside sales agents, home-based agents and independent contractors. (2 lecture hours, 2 lab hours)

TRAVEL AND TOURISM 1820 Selected Topics 1 to 3 credit hours Introductory exploration and analysis of selected topics with a specific theme indicated by course title listed in college Class Schedule. May be taken three times for credit as long as different topics are selected. (1 to 3 lecture hours)

TRAVEL AND TOURISM 1840 Independent Study – Individualized 1 to 4 credit hours Exploration and analysis of topics within the discipline to meet individual student-defined course description, goals, objectives, topical outline and methods of evaluation in coordination with and approved by the instructor. May be taken three times for credit as long as different topics are selected. Prerequisite: Consent of instructor (1 to 4 lecture hours)

TRAVEL AND TOURISM 2130 Airline Operations and Security Procedures 3 credit hours Operations and security procedures for domestic and international airlines, airport policies for handling passengers and their baggage, and procedures for transporting pets and other live animals, denied boarding compensation and other service areas. (3 lecture hours)

TRAVEL AND TOURISM 2201 Fundamentals of Meeting and Event Planning 3 credit hours Introduction to professional meeting management, including conventions, trade shows, special event planning, meeting planners, meeting sponsors, meeting suppliers/facilities, and meeting service providers. (3 lecture hours)

TRAVEL AND TOURISM 2203 Incentive Travel and Planning 3 credit hours Incentive travel and planning strategies, techniques and current trends including program costs, program budgets, proposal writing, presentations, pre-trip and on-site operations, post-program evaluations, and planning incentive travel programs. Prerequisite: Travel and Tourism 2201 with a grade of “C” or better or consent of instructor (3 lecture hours)

TRAVEL AND TOURISM 2205 Advanced Meeting and Event Planning 3 credit hours Advanced study of policies, procedures and techniques for the meetings, convention and special event management industries including evaluation of meetings industry affiliations and trade publications. Characteristics and requirements of incentive travel, Social, Military, Educational, Religious, or Fraternal (SMERF) organizations, and government agency meetings. Also includes marketing and promotional strategies for the arrangement of international itinerary preparation and meeting planning. Prerequisite: Travel and Tourism 2201 with a grade of “C” or better or consent of instructor (3 lecture hours)

TRAVEL AND TOURISM 2207 Marketing for the Travel, Tourism and Meetings Industries 3 credit hours Travel, tourism and meeting industries marketing principles. Includes market research, market segmentation and current trends along with strategies, positioning and marketing objectives. Students develop an industry marketing plan. (3 lecture hours)

TRAVEL AND TOURISM 2210 Advanced Global Distribution Systems 3 credit hours Covering the major airline Global Distribution Systems (GDS) with hands-on experience. Formats required to make itinerary changes, connection selections, fare quotes, reserve cars and hotels, and convert currency. Advanced booking procedures for reserving tour packages and cruises. Prerequisite: Travel and Tourism 1210 with a grade of “C” or better or consent of instructor (2 lecture hours, 2 lab hours)

TRAVEL AND TOURISM 2220 Internet Navigation Skills for the Travel Professional 3 credit hours Examination and exploration of travel-related web sites including airlines, cruise lines, hotels, tour operators, government, weather and health organizations. Overview of the design, content and methods of navigation among these sites, and analysis of the various ways that the Internet impacts the travel industry. Students have a hands-on opportunity to build their own web site for their favorite travel destination. Prerequisite: Computer Information Systems 1110 or 1130 or equivalent or consent of Instructor (2 lecture hours, 2 lab hours)

TRAVEL AND TOURISM 2221 World Cultures and International Tourism Issues 3 credit hours The impact of international cultural differences on the travel, tourism and meetings industries. Includes business ethics, protocols, values, social customs, cultural taboos and accepted standards of behavior chosen from countries with which the United States presently has travel agreements. Also covers current global problems and international issues related to travel, tourism and meeting planning. (3 lecture hours)

TRAVEL AND TOURISM 2229 Advanced Travel Documentation 3 credit hours Advanced methods for evaluating and selling domestic and international airline reservations, airline tickets and tours. Interpret international documentation requirements along with worldwide travel codes and terminology. Includes research and utilization of information on the Internet and in hotel, tour and resource manuals. Prerequisite: Travel and Tourism 1123 with a grade of “C” or better or consent of instructor (2 lecture hours, 2 lab hours)

TRAVEL AND TOURISM 2230 Travel Sales and Customer Service 3 credit hours Sales techniques related to the travel, tourism and meetings industries and strategies for building customer service skills. (3 lecture hours)

TRAVEL AND TOURISM 2236 Cruise Industry Sales Specialization 3 credit hours Study of the cruise line industry with analysis of contemporary cruising, marketing strategies and documentation. Includes evaluation of types of ships, styles, sizes, itinerary selection and destinations. Cruise Lines International Association (CLIA) members cruise lines will be evaluated. Credit towards CLIA certification available. (3 lecture hours)

TRAVEL AND TOURISM 2240 Tour Escorting, Planning and Operations 3 credit hours Wholesale and group tour operations, including the initiation and development of tours and vacation packages, generating group business via travel agency sales, marketing travel products to the retail industry, and reviewing documentation preparation. Basic theories and strategies related to tour escorting are covered. (3 lecture hours)

TRAVEL AND TOURISM 2820 Advanced Selected Topics 1 to 3 credit hours Advanced exploration and analysis of selected topics with a specific theme indicated by course title listed in college Class Schedule. May be taken three times for credit as long as different topics are selected. (1 to 3 lecture hours)

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