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Program Guide

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MARKETING 1100 Consumer Marketing 3 credit hours Consumer behavior and marketing principles, concepts, functions and activities involved in generating consumer satisfaction through business and marketing transactions. (3 lecture hours)

MARKETING 1170 E-Marketing 3 credit hours Strategic use of Internet and interactive electronic media to improve marketing efficiency and effectiveness in satisfying the needs of customers. (3 lecture hours)

MARKETING 1171 Database Marketing 3 credit hours Strategy, methods and techniques used to design, generate, compile, analyze and strategically use marketing databases. (3 lecture hours)

MARKETING 1175 Customer Relationship Management 3 credit hours Strategy and methods used to increase customer satisfaction and to improve and maintain customer relationships. (3 lecture hours)

MARKETING 1820 Selected Topics I 3 credit hours Introductory exploration and analysis of selected topics with a specific theme indicated by course title listed in college Class Schedule. May be taken three times for credit as long as different topics are selected. (3 lecture hours)

MARKETING 1840 Independent Study – Individualized 1 to 3 credit hours Exploration and analysis of topics within the discipline to meet individual student-defined course description, goals, objectives, topical outline and methods of evaluation in coordination with and approved by the instructor. May be taken three times for credit as long as different topics are selected. Prerequisite: Consent of instructor (1 to 3 lecture hours)

MARKETING 2210 Principles of Marketing 3 credit hours Study of satisfying customer needs for goods and services. Marketing environments, marketing planning, and marketing research. Market segmentation, targeting, and positioning. Essentials of consumer behavior. Products, pricing, promotions, and distribution. Basic competitor analysis and global marketing. Completion of Business 1100 recommended prior to enrollment. (3 lecture hours)

MARKETING 2215 Domestic Distribution Channels 3 credit hours Creation and maintenance of a domestic logistics system to move products from producers to consumers. Role of distribution in the marketing effort and in meeting the needs of customers. Distribution channel design, management, motivation, evaluation, price determination and conflict resolution. Domestic logistics and distribution for Internet and direct marketing. Prerequisites: Business 1100 and Marketing 2210 or equivalents (3 lecture hours)

MARKETING 2220 Sales 3 credit hours Selling as a problem-solving activity, strategic development, and implementation of the sales process and its components within the context of effective communication, customer relationships, motivation and behavioral theories, determination of customer needs, and sales ethics. Completion of Business 1100 recommended prior to enrollment. (3 lecture hours)

MARKETING 2230 Retailing 3 credit hours Strategic approach to principles and problems of retailing. Includes market information, organization, layout, location, merchandising, buying, receiving, display, promotion, price, control systems, human resources and government regulations. Completion of Business 1100 recommended prior to enrollment. (3 lecture hours)

MARKETING 2240 Advertising 3 credit hours Theoretical and descriptive survey of the advertising function. Explains how advertising is used, identifies specific tasks employed, and describes how advertising is integrated into the entire marketing strategy. Included are analyses of regulatory issues, creative processes and media outlets. Completion of Business 1100 and Management 2210 recommended prior to enrollment. (3 lecture hours)

MARKETING 2250 Business to Business 3 credit hours Application of marketing principles to the business/industrial/organizational market. Covers demand, marketing intelligence, and the development of strategy for products and services, supply chain management, pricing, promotion, control, customer relationship management, communication, and electronic marketing methods. Completion of Business 1100 and Marketing 2210 recommended prior to enrollment (3 lecture hours)

MARKETING 2255 International Logistics 3 credit hours Planning, implementing and controlling an international system to move products from point of origin to consumers located in a different country. Covers the primary elements of international logistics including legal considerations, transportation modes and packaging for export. (3 lecture hours)

MARKETING 2260 International Marketing 3 credit hours Study the global marketing environment and the challenges and opportunities facing today’s international marketer. Explores the major dimensions of the economic, social, cultural, political, legal and financial marketing environments and how these impact the applicability of traditional marketing principles to global business. Completion of Business 1100 and Marketing 2210 recommended prior to enrollment. (3 lecture hours)

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